Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Top Rank Marketing

AUGUST 9, 2023

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships?

Tactics 91

Tactics B2B Marketing B2B Ideal Customer Profiles 91

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? The area they plan to spend the most is Digital Technology Integration (73.71%).

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Sprout Social

FEBRUARY 14, 2022

Product photos, blog posts and how-to videos. How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy.

Planning 111

Planning CMS Development Marketing Plans Content Marketing 111

Webbiquity

JUNE 18, 2018

Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. The Five Best Infographic Creation Tools and Services.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

KoMarketing Associates

OCTOBER 16, 2018

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries. Below are some tips for educating your colleagues across departments on the power of B2B content marketing.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

SmartBug Media

JULY 6, 2020

There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With Trying to reach more prospects? Aim for a 19.82

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Webbiquity

MAY 11, 2017

Most of the posts so far in this series on the best online business tools have addressed marketing functions. Sample review: “Google Docs…can be used for everything from content planning and creating, to data storage and mining. Pricing: free for personal use; $5/$10 for businesses; enterprise pricing by quote.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

MARCH 23, 2017

” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Some of the most popular blogs online do the same.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Here is a look back at some of the articles and blog posts that influenced our team members this past year. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. Each of these companies yields unprecedented value as a direct result of the use of big data and data science. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. However, running ABM campaigns isn’t a walk in the park.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Use Social Media to Live Stream Events 5.1.3

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Webbiquity

FEBRUARY 2, 2017

form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Showcase reviews: Siasat, StoreYa Blog.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Showcase reviews: InNetwork. Google Review Count: 46,800. 5) Onalytica.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. 3) Tweriod.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Sales Engine

JANUARY 28, 2016

Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Terminus

OCTOBER 3, 2023

In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss tapping into the goldmine that is social media. 25% of B2B marketers say that content on social media gets the most engagement to build brand awareness.

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. How you can use this insight.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Valasys

DECEMBER 12, 2019

Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. Besides enhancing the brands’ visibility & the lead generation endeavors, white paper syndication also promotes the proper alignment of the marketing & sales teams & optimizes the resourcefulness of the teams.

Paper 59

Paper Lead Scoring Lead Ranking Generation 59

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

OCTOBER 31, 2013

This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing.

Social Media 220

Social Media Social Marketing Planning Media 220

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? How do I use my time and resources most effectively?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136