Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Create An Active Wall.

Facebook 48

Facebook Tips B2B Business 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Optinmonster

SEPTEMBER 20, 2023

We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. That’s why we’re sharing with you the best email marketing automation tools we’ve found. When you’re using the right tools, you can automatically capture new leads.

Marketing Automation Services 110

Marketing Automation Services Automation Tools Work Management 110

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Contently

OCTOBER 24, 2016

Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. If you were enough of a marketing geek, you could memorize them over your morning coffee. But as the exponential increase in technologies suggests, building a marketing stack is more complicated than ever.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. The main objective was leads for the sales team.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. That might lead you to optimize the keyword content itself, change title tags, or update the content with more timely information. Second, it can help you determine if your marketing efforts are paying off. Signing up for newsletters?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Inbound Marketing Techniques Defined. Advantages of Inbound Marketing.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Content Standard

AUGUST 3, 2016

And a blog. And email newsletters, whitepapers, and infographics. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. At the same time, these marketing efforts are crucial to a company’s success, both in the short term and over the long run.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Automation 40

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Moreover, brand managers and product marketers depend on continuing information streams. But more than that, content marketing helps you build relationships.

Curation 48

Curation Budget Programs Allocation Content Marketing 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Brandpoint

JUNE 24, 2021

An older model for identifying qualified leads, first developed by IBM. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. CMO: Chief Marketing Officer. Profit X Years – CAC = CLV.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Contently

OCTOBER 5, 2018

Explaining how content marketing impacts your brand can seem like a treacherous journey into a deep cavern where you’ll have to learn Parseltongue, or at the very least, old-white-guy business speak. You need to measure content marketing with those relationships in mind. Even more important are newsletter signups.

Top of Funnel 127

Top of Funnel Brand Identity Branding Content 127

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. 2022 BEST SOFTWARE LIST. LEARN MORE. HubSpot CRM.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. LEARN MORE. HubSpot CRM.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52