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The 10 most fascinating people in B2B marketing in 2017

Biznology

The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project. “I Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

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Understanding the Value of Your B2B Newsletter

Adobe Experience Cloud Blog

  Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. will cause you to not get true open data.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. But they would need to add a checkbox allowing the company to send them newsletters and promotions; otherwise they’d be in breach of GDPR. But it also presses us to only ask for the information we truly need. Progressive profiling.

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How to Get More Out of Your Content Promotion

Adobe Experience Cloud Blog

You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). Most tools like Marketo and HubSpot have dozens of training videos, courses, quizzes, step-by-step instructions, and helpful support staff to get you trained to do what you need to do. It doesn’t matter where you are, press on.