InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. What Account Contact accessed the campaign?

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

illumin

APRIL 11, 2024

This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. It only makes sense to further amplify this influencer content outside of the social media walled gardens. This authenticity didn’t go unnoticed. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Full Circle Insights

OCTOBER 4, 2023

Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? This webinar addresses some of the underlying issues that sales and marketing teams encounter when working together. So many times, right?!

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Top Rank Marketing

FEBRUARY 26, 2024

In this environment, marketers are under pressure to drive impact and bolster the pipeline. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.”

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Full Circle Insights

JANUARY 16, 2024

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend? So, which CRM marketing insights does your CEO want to see?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? Marketers use different techniques, including multi-touch attribution, to gain this insight. There’s no question that SEO delivers a return on investment.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Full Circle Insights

MARCH 7, 2022

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. Funnel metrics allow marketers to achieve process efficiency.

Full Circle Insights 98

Full Circle Insights Marketing Attribution Enterprise Management Lead Ranking 98

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Hubspot

APRIL 29, 2021

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert. Last Click Attribution Model.

Multi-Touch Attribution 89

Multi-Touch Attribution Marketing Attribution Multi-Channel Touchpoints 89

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Account-based framework.

Intent 95

Intent Intent Signal Campaigns Zoominfo 95

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. This approach leverages the expertise and credibility of these influencers to connect with B2B decision-makers.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

MAY 7, 2021

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Attribution Modeling. Types of Attribution Modeling.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. As you might expect, timing is everything.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Adobe Experience Cloud Blog

JANUARY 7, 2019

Not all marketing activities are created equal. Some involve lots of marketing effort. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Here’s what marketing leaders find most challenging about marketing with impact: Attribution.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Establish Clear Objectives and Goals Before launching any social media campaign, it is essential to establish clear objectives and goals.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. But even micro-influencers with just tens of thousands of niche subscribers can drive targeted sales.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content4Demand

AUGUST 21, 2020

This adage definitely applies to B2B marketing. While still facing formidable challenges, more than ever, marketers are taking responsibility for demonstrating how their marketing efforts have contributed to sales. Another 58% said they need to show the return on investment (ROI) for marketing activity. and lots of them.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Top Rank Marketing

JULY 31, 2023

When our team at TopRank Marketing talks about B2B brands, we think of enterprise brands as the biggest and most influential global brands that have 500+ employees and/or annual revenue of $1B+.” ” – Katelyn Drake , Director of Agency Marketing Our crew has been working with top B2B brands like this for decades now.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

Porch Group Media

FEBRUARY 27, 2023

When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. I did an email campaign on this date.

First-Mover Advantage 52

First-Mover Advantage Campaigns Banners Touchpoints 52

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing AI 114

Marketing AI Marketing Attribution Work Management Marketing Management 114

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Content4Demand

AUGUST 11, 2021

With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. You need to focus on revenue-based marketing metrics. To be fair, CEOs have some valid reasons for not being able to see the value of marketing results.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

SmartBug Media

OCTOBER 5, 2023

Ultimately, as with most things in marketing, the “right” dashboard is the one that helps you reach your goals. These dashboards provide immediate and actionable insights into a specific campaign to identify if it is performing as expected. What Is a KPI Dashboard? If you get stuck at goal setting, don’t worry; we’ve all been there!

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Metadata

MAY 3, 2020

With Marketing budgets being scrutinized now more than ever, it’s even more important for marketers to have an accurate and consistent way to measure the performance of their campaigns. And with more and more CMOs asking for the *actual*ROI of marketing activities – we have to go deeper than basic engagement metrics.

Cost per Lead 98

Cost per Lead Cost Per Click Campaigns CPL 98

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. They can also employ different advertising tactics and formats across these channels, such as native, display, or sponsored advertising in addition to influencer and affiliate marketing. What is customer acquisition?

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Outgrow

DECEMBER 27, 2020

Christmas is here and so are the crazy holiday marketing techniques! The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. Here are some bonus tips that you can add to your holiday marketing campaign to tackle that holiday rush! A lot of marketers forget to cover this aspect.

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98