Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

FEBRUARY 11, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. I must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Join the conversations on Twitter. These free tools will allow you to set up email keyword alerts.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? What’s the most important thing to remember when you’re writing for your business blog? I’m an affiliate.).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

DECEMBER 3, 2010

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. or networked blogs.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

MAY 14, 2014

I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. If you don’t have blog posts feeding automatically, check out HootSuite.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Social media is a tool, plain and simple. Not the only tool.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

FEBRUARY 5, 2014

Here are a few tools you can use. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem. Pay attention to how many websites, articles, blog posts, videos, etc.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JUNE 9, 2010

The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. I will tell you I’ve gotten clients directly from Twitter, Facebook and LinkedIn, so I must be doing something right. There are a number of Twitter tools. … and time is money.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

JUNE 28, 2011

Blog this on Blogger. Share this on LinkedIn. Related posts: 10 Ways to Use Facebook as a List Building Tool. Connect Your Blog to Facebook Automatically. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Feed Your Blog Automatically to LinkedIn & Twitter.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

MAY 4, 2011

Now, however, we’re doing it online, on the Internet, using social media tools. Twitter is like a town square for the globe. I was glad to see this blog post over at OnlineCollege.org because my colleague Carol Brown has posted about 15 terrific TED Talks that pertain to social media and the Internet. Blog this on Blogger.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

APRIL 4, 2011

Twitter is extremely powerful for reaching audiences and building relationships. Twitter is fast becoming the preferred vehicle of communication between companies and their customers. One interesting tool in particular is Twitter #chat. Microsites are also powerful lead generation tools. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 12, 2011

Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Make sure you’re aware of your essential keywords before you start writing on your blog, as trying to slot them neatly into finished copy could prove to be a tricky task. Try a subscription service to ScribeSEO Tool.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JULY 18, 2012

Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Most sites offer tutorials to new users; take these and get to know the tools and tricks available to you.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

JUNE 29, 2010

There are those who started a blog because they heard that would bring in business. Are all these changes on the Web, new tools, making your business better? Blog this on Blogger. Share this on LinkedIn. Related posts: Blog or Website: Do You Use Wordpress as a Website? Twitter: the little bird that grew up strong.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MARCH 17, 2014

In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Blogs and online news sites (Huffington Post, HBR, AllTop, etc.).

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

APRIL 16, 2011

Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. How can you repurpose content for web pages, blogs, Twitter, Facebook? Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. Blog this on Blogger. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

FEBRUARY 1, 2012

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Make them feel as if they are a part of the blog. These links keep visitors moving within your blog.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100