Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. The brand promise (such as Geico’s “15 minutes or less can save you 15% or more on your car insurance”) and USP should be crystal clear and fully baked into all the communication across all digital channels.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Tomorrow People

NOVEMBER 21, 2017

Find out how to harness its power. From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

FEBRUARY 20, 2020

You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways. And that’s where having a proper sales enablement strategy becomes critical factor to your success.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Zoominfo

JULY 25, 2023

If they’re not already aware of your specific offering, they are at least aware of the category. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

NOVEMBER 7, 2022

Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. So check out all our ways to use your unspent marketing budget on content marketing. How about some boondoggle events?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Heinz Marketing

JUNE 16, 2022

Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. Basically, building something from Ground Zero. But building something from ground zero was not one of them. How do we define Growth here at Heinz Marketing?

Demand Generation Agencies 109

Demand Generation Agencies Ad Building Ideal Customer Profiles Advertising Agencies 109

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. What keeps them up at night?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Hubspot

OCTOBER 21, 2020

I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. No, that concept is also relevant to niche blog topics. Here, we'll go over what you need to consider when choosing a niche blog topic and look into 50 potential blog niche ideas you can choose from.

Ethics 101

Ethics Opinions Case Studies Tips 101

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. But the pressure to innovate is just one of the many challenges SaaS companies face.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. There was also some middle ground between innovation and existing opportunities. There was also some middle ground between innovation and existing opportunities. This includes account-based marketing and expanding their pipelines.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. Here are seven trends in marketing for 2022 — and how to prepare for them now.

Trends 157

Trends Planning Work Management Contingency Planning 157

Navigate the Channel

JANUARY 5, 2024

We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. To keep up with these changes, marketers should make it a daily habit to stay informed and educated. on social media. A favorite reminder to stay aware is GOAL.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Scoop.it

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Imagine your company just launched yesterday. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

SmartBug Media

JANUARY 16, 2023

Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. Have more than one target audience?

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Building a memorable brand takes some big swings but you have to walk before you can run. It is the bedrock of your sales funnel. What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Marketing Insider Group

AUGUST 18, 2020

34% more revenue from new customers. But how exactly can sales-marketing alignment benefit YOUR organization? Is it worth your time to sync the goals and activities of the two departments? Your answers will help you pinpoint exactly how alignment will improve your conversions and sales velocity.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Metadata

JANUARY 31, 2024

But what may surprise you is how quickly marketers have picked up where they left off. So, yeah, events are definitely back, which means it’s time to get your strategy in order. That’s typically how events go. At best, attendees get a follow-up email that goes something like, “Hey, thanks for attending our event.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Why encourage employee brand advocacy on social media in the first place? How are you going to make advocacy fit?

Social Media 62

Social Media Media Opt-out Opt-in 62

Vision6

JANUARY 15, 2024

In your time on this earth as a business owner, you’ve likely come across a brand that seems to do no wrong when it comes to getting their name out there. If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. They seem to have something special and they’re everywhere!

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Aside from the occasional event sponsorship, local businesses usually focus on advertising. Anyone can build a virtual store with a platform like Shopify or WooCommerce. You can see it everywhere.

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Every time you think you’ve mastered it, audience preferences change. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Defining paid, owned and earned media.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Stevens & Tate

FEBRUARY 17, 2023

While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. However, it’s critical to understand how PR works and how you can execute a successful campaign.

PR 89

PR Public Relations Brand Identity Branding 89

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Commission disclosures in blogs. How exactly does affiliate marketing work? ad posts on Instagram.

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Let’s take a step back and consider who your employees really are.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 130

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Establish a Consistent Brand Identity Your brand should embody the complete visual and emotional experience you offer your clients.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. How do you get one off the ground, though? Here are the tips you’ll want to follow to make your next email marketing campaign shine.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. In this article, we discuss how to devise a well-planned video marketing strategy to help you get the ball rolling.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

ClearVoice

JULY 15, 2022

Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. Baby Boomer demographics: Who are boomers?

Planning 118

Planning Content Marketing & Strategy Youtube 118