Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Webbiquity

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. However, in many cases, conversational engagement is better facilitated through Twitter.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. An important part of building up your presence on Twitter is increasing your following. Include your location.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. I’m currently up-to-date with Version 4.3.3

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Optinmonster

APRIL 20, 2021

Do you want to improve engagement by adding tweets to your site? A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Grow your Twitter following.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. These days, brand monitoring and social listening is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sharpspring

AUGUST 3, 2021

Here are some steps and tips on how to create a content marketing strategy: Set up a Mini-Site. The easiest way to manage the reputation of your future project is to create a separate site for it. Setting up a site is not that hard these days. You guessed it, guest blogging. Hold a Twitter Party.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. We also meet potential sponsors at events where I am speaking like Content Marketing World , Social Fresh and beyond.

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Many consider it to be a search engine instead of a social media channel.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 97

Twitter Communities Network Marketing Tips 97

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. You cannot customize the content for each social media audience.

Personalization 100

Personalization Social Media Tagging Keywords 100

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Engage with your fanbase.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone. Explore retargeting.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts.

Social Media 89

Social Media Advertising Channels Media Work Management 89

ClearVoice

FEBRUARY 7, 2022

The first 10,000 teens who cruise their way over to the site and order a gauge have an opportunity to use their Michelin-branded tire gauge to win free prizes. Hundreds of responses using the #FriesChallenge hashtag have helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Trends 131

Trends Campaigns Planning Trade Show 131

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

Buzz 156

Buzz Social Media Media Conference 156

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 161

Cross-Selling Budget Programs RSS Ad Frequency 161

ClearVoice

SEPTEMBER 8, 2021

Pinterest is the social media platform that’s less about others and more about you! But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Don’t Just Call In Your Social Media.

Social Media 137

Social Media Social Marketing Media Twitter 137

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. Harnessing the Power of Hashtags. Image: BKA Content ).

Curation 85

Curation Efficiency Allocation Generation 85

BenchmarkONE

SEPTEMBER 25, 2019

Sometimes, it feels like you have to be a content machine to keep your blog filled with a steady stream of shareable articles. First, remember, writing a blog is hard work so you don’t want to waste your time writing the same stale content as your competitors. Look to the hashtags. Blogging isn’t always a glamorous job.

Creativity 63

Creativity Advertising Agencies Paid Search Agency PPC 63

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. User-generated content and hashtags. Blog posts , press mentions and earned media.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Social Media 52

Social Media Trends Media Demographics 52

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. Paid social. — Sprout Social (@SproutSocial) May 12, 2022. Blog properties.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88