FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Writing on the Web

NOVEMBER 18, 2010

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2022. And no wonder: It offers 66% more qualified leads per year, much more than other media do. Second, YouTube is part of Google Search. Have you ever searched for something on Google and received a YouTube video in your results?

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 24th, 2022. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. You can carve out content for social media the same way. Not at all!

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Planning 98

Planning Top of Funnel Allocation Branding 98

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

MARCH 27, 2018

Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. Here's our reading list of the best SEO blogs on the internet today to help you become a better marketer. The Moz Blog. SEMrush Blog.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. Look at templates.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Marketing Insider Group

MAY 27, 2023

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps. Check out our weekly blog content service , or schedule a free consultation now to learn more!

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. Blog Page Blogs are the perfect place for advisors to share unique content and demonstrate their expertise. Here are two things you can do to optimize your blog: Be consistent. They don’t always have to be financial in nature.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Or a Google + strategy. The goal is not to be good at social media. We have friends in common.

Social Media 167

Social Media Media Marketing & Strategy Work Management 167

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Or a Google + strategy. The goal is not to be good at social media. We have friends in common.

Social Media 166

Social Media Media Marketing & Strategy Work Management 166

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Hashtags are a great addition to your social media strategy and can impact the growth of your online visibility.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Webbiquity

SEPTEMBER 21, 2010

“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Convince & Convert

JANUARY 8, 2012

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I remember making a handmade magazine when I was eight years old. and Jay Baer).

Work Management 128

Work Management Marketing Management Tools Guidelines 128

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. billion people worldwide are social media users.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Parse.ly

JUNE 11, 2020

Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Buzz Marketing for Technology

FEBRUARY 18, 2010

I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader). A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Email this to a friend?

Social Media 100

Social Media Digg Media RSS 100

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. ” — B2B PR Sense Blog. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Top 50 Marketing Influencer, Entrepreneur Magazine. Location: Chicago, IL. So I started writing.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Ranking 171

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. But I think we lose sight of the revolution by looking at social media in isolation.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Contently

APRIL 26, 2016

Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. You can all join me!”

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Blog this on Blogger. Add this to Google Bookmarks.

High Quality Lead 100

High Quality Lead Google Digg Content 100

ClickZ

AUGUST 24, 2020

Imagine Google Maps zoomed out so that the entire globe fills your screen. Awareness might be generated by something they stumble upon in the digital realm – perhaps a social media post or a display ad. Example touchpoints: Online ads – display, social media, video. Print – flyers, magazine and newspaper ads.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Convince & Convert

JANUARY 8, 2012

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. I remember making a handmade magazine when I was eight years old. and Jay Baer).

Work Management 114

Work Management Marketing Management Tools Guidelines 114