TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. But is that all?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? Source: Gartner.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Garbage in.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Madison Logic

JULY 6, 2023

According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Every Successful B2B Marketing Strategy Begins with Data Marketers need data to identify key accounts and personas, develop personalized campaigns, and measure and optimize campaign performance.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

6sense

FEBRUARY 7, 2022

That might’ve been frequent enough before buying teams increased in size to up to 20 members , and widely diversified their research sources, including blogs, social networks, SaaS review sites and many others. According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. .

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Buyer Intent Intent Data 62

Madison Logic

OCTOBER 4, 2023

In the fifth and final article in our “Using Digital Channels with Precision” blog series, we’ll discuss why CTV is such an important emerging channel and how to best leverage it in your data-driven, multi-channel ABM approach. CTV is only impactful if you’re reaching the right decision-makers for your solution.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Madison Logic

MARCH 23, 2023

This opportunity’s most significant growth areas include cloud security, application security, and data privacy. Cybersecurity traditionally falls under the IT umbrella for an organization, with the buying process including members like CISOs (chief information security officers) and IT managers. billion in 2023.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Content4Demand

MAY 21, 2020

According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Televerde

OCTOBER 20, 2020

Predictive lead scoring uses historical and current data — including intent data — to build comprehensive lead profiles with artificial intelligence. Gartner research shows that the buyer’s journey is complex. Pieces once hidden in boardrooms are suddenly brought to life through intent data and behavioral data.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

PathFactory

JULY 18, 2022

All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand. Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”.

Intent Signal 52

Intent Signal Intent B2B Buyer's Journey 52

Zoominfo

OCTOBER 5, 2021

Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs).

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Data Reveals What Buyers Are Looking For Marketers shouldn’t just assume to know what each buying committee member needs.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

DealSignal

FEBRUARY 18, 2024

Poor quality data After spending thousands—even millions—on technology and investing hundreds of man-hours to create automation and processes, many teams forge on believing they’ve done everything possible to strengthen their pipeline. Is there an interesting statistic or quote you can use from a recent blog post?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data. Let’s start with the reasons for introducing ABM first. Benefits of ABM for SaaS companies Still not convinced?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

DealSignal

NOVEMBER 9, 2022

Verify data. According to Gartner, the annual turnover rate in the US are likely to jump by 20% this year – that’s a projected 37.4 DealSignal’s lead enrichment module delivers: Real-time data – ensuring you’re always getting the freshest, verified information available on your leads. million resignations.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. In this blog post, we’ll delve into why personalization is key to more impactful B2B marketing strategies and how to ensure you’re delivering more personalized buyer experiences.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Marketing Interactions

NOVEMBER 29, 2021

Gartner calls this the biggest challenge in B2B buying. For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account. What further information will help them advance to the next step and build momentum toward intent to buy?

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

DealSignal

AUGUST 3, 2023

Well-Targeted Data Starts with a High-Quality B2B Data Provider To help improve your email marketing efforts, you need to find a data provider who can supply you with well-targeted audience data. According to a Gartner survey , companies estimate that bad data costs them nearly $13 million per year.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Circle Studio

NOVEMBER 24, 2020

Crystal is a Chrome extension that analyzes millions of online data points and assessment tools to show you a prospect, customer or co-worker’s personality on their LinkedIn profile so you can communicate more effectively with them. Buyer Intent Data. It will even coach you on phrases to use or avoid. Buyer Enablement.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Madison Logic

AUGUST 2, 2023

Identify and prioritize the right accounts and personas Data is key to not only understanding the accounts actively in-market, but the individuals within these trending accounts who are researching and engaging with relevant content and messaging. While

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Zoominfo

OCTOBER 5, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Lattice

DECEMBER 28, 2015

We also created and published over 90 blogs and 10 ebooks. Intent Data: Find Buyers Before They Come Knocking . Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. In short, intent data represents a signal of interest and intent to purchase.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Marketing Interactions

AUGUST 15, 2021

When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. Combining intent data with MAP data is an imperative to get the most beneficial understanding.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

B2B Marketing Directions

AUGUST 27, 2017

The identification of in-market prospects relies heavily on the use of intent data, which is data regarding the online behaviors of potential buyers. Intent data - particularly third-party intent data - can be valuable for some types of B2B companies, but it can be almost useless for others.

Demand 40

Demand Work Management Intent Data Features 40

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Continually monitor account activity and intent data to stay relevant. Are you ready to dive in?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

SalesIntel

MAY 17, 2023

Additionally, users have reported that the platform’s data credits model can be limiting and expensive, with add-ons and overages costing thousands of dollars per year. Here’s a review from a ZoomInfo user posted on Gartner: Here’s another review where a user faced a limited data credit challenge.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52