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The New Customer Acquisition Funnel Guide (2025)

SalesIntel

Customer acquisition refers to the process of attracting and converting prospects into paying customers. A well-structured customer acquisition funnel ensures that every step of the customer journey—from discovery to purchase—is strategically planned and optimized.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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8 Demand Generation Tactics to Implement in 2024

Oktopost

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. The goal is to draw in interested prospects organically by providing the information they need to move through the sales funnel.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.

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Taking a Full-Funnel Approach to Paid Search

Choozle

Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. If you only use paid search for capturing customers at the end of the purchasing process, you’re shortchanging yourself.

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Taking a Full-Funnel Approach to Paid Search

Choozle

Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. If you only use paid search for capturing customers at the end of the purchasing process, you’re shortchanging yourself.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?