Metadata

AUGUST 14, 2023

Budget groups in Metadata allow B2B marketers to allocate spend toward specific channels (Facebook, LinkedIn, Google, etc.) Consider this media plan: Goal: Demos Total budget: $100k Campaign flight: 90 days Daily spend: $1.1k What’s a budget group in Metadata? and goals (demo requests, trials, downloads, etc.).

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

B2B Marketing Traction

OCTOBER 16, 2012

The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. In your social media plan, make sure social media goals are SMART. What does SMART mean when it comes to social media? LinkedIn, Facebook, or Twitter? 150 followers on Facebook?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Navigate the Channel

JUNE 14, 2021

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms. Have a Social Media Marketing Strategy.

Social Media 65

Social Media Ad Building Media FAQ 65

Webbiquity

MAY 17, 2016

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Blogging Wizard (Content).

Planning 145

Planning Research Tools Best Practices 145

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Ledger Bennett

MARCH 20, 2020

LinkedIn Learning’s free 16 course learning path for Remote Working. Ahref’s Blogging for Businesses – for a limited time this $799 course is online for free. Learn how to grow your blog past 100k monthly visitors and turn thousands of your readers into paying customers”. Media Planning Professional – 400-101.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Depending on your role, you can see other ideas in different roles in this blog post. Media Planning. Create a co-marketing plan (joint messaging, joint creative and the media plan) with clear success metrics and update sales reps. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Convince & Convert

JANUARY 26, 2016

Why less can mean more when it comes to Facebook advertising with video. How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. How social video leads to starting a conversation within your community. .

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Plan for and Create Content According to Demand Follow traditional content strategy planning steps, informing the effort based on demand and planning for results.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). According to our latest index, more than 50% of consumers said they plan to spend more time engaging on YouTube, while significantly fewer marketers (35%) said they were investing there. The latest Sprout Social Index™? Don’t forget about SEO.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Brandpoint

MAY 26, 2022

Manufacturing markers also cited social media as a growing industry trend, suggesting the need to form strategic social media plans to help set manufacturing companies apart from their competitors. Whichever forms of video you decide to create, make sure to utilize social media as a tool to get your videos seen by more people.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Convince & Convert

FEBRUARY 9, 2016

million Facebook fans, 193k Twitter followers, and 13.3k Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Poke around on LinkedIn or small blogs and see what you find.

Social Media 102

Social Media Media Skype Twitter 102

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. I think it is fair to say that Social Media.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Hubspot

DECEMBER 4, 2019

Stories across a variety of platforms — including Instagram, WhatsApp, Tik Tok, and Facebook — are all considered ephemeral content. For instance, one way social media planning tool Buffer uses ephemeral content is by holding Q&A sessions on Instagram Stories. So why is it so popular, and why should you participate?

Content 77

Content Impressions Paid Search Agency Social Media 77

Convince & Convert

NOVEMBER 14, 2011

Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already.

Social Media 153

Social Media Media Social Networks Multi-Channel 153

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Post it to your Facebook page. Your LInkedin page. Your blog, naturally. Talk it up on Facebook and the blog.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

JULY 13, 2015

The type of questions they’d be asking their insurance company would be more along the lines of, “How do I choose between an HMO or PPO plan?” Shopkeep, a point of sale system for small businesses, finds its blog content topics by going straight to the source. We wrote 30 blog posts detailing each piece.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Buffer

MARCH 19, 2020

Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. Pause and reconsider your social media plans (and goals).

Social Media 98

Social Media Work Management Marketing Management Media 98

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Channel: not every marketer belongs on Facebook.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had a blogging editorial calendar in an online tool.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Marketing Insider Group

MARCH 24, 2011

If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# We define our objectives, we brief the agency, if we’re lucky the agency scours the media landscape and brings their expertise to driving an amazing media plan.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

If you look across the marketing landscape today, too many of the media decisions are still based on the ego-driven “I know better syndrome.&# We define our objectives, we brief the agency, if we’re lucky the agency scours the media landscape and brings their expertise to driving an amazing media plan.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Biznology

FEBRUARY 5, 2013

I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Each newsletter, even if it’s “just” a blog-to-email newsletter, needs to be insightful, germane to the subject, and valuable. “Who would want to share my press release to social media?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80