Trending Sources

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. They also believe users won’t be interested in work-related content on other social networks—particularly Facebook. We only want to use LinkedIn.”

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? The Hubspot model is very clear: Produce content that generates more leads every month. Facebook hates that. ” I asked. Wait a minute.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. You also want to get a clear understanding of what’s meant by “lead generation”. development? Do not auto-post.

6 Types of Facebook Posts That'll Help You Generate Leads

Hubspot

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013.

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Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. CEO can understand, including revenue generation, client acquisition and.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. First of all, here’s what you need to remember: demand generation comes before lead generation.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Email?

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. They read Seth Godin, a bit of Brogan, maybe a bit Gary V for the attitude, mash it all together and slam out another samey samey blog post. Frizzzzzle. Right?

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand. Demand Generation b2b

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day. Facebook news does well on Facebook,” Mirman said.

Stepping Up Your Facebook Retargeting with Video

Vidyard

That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. The post Stepping Up Your Facebook Retargeting with Video appeared first on Vidyard.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. We also know photos on Facebook generate 53% more Likes than the average post.

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How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. “People don’t like Facebook right now. Gain Engagement.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. How to Fix It.

The 23 Best Content Ideation Tools

Webbiquity

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. 16) Content Idea Generator.

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. So, what does optimized Facebook advertising actually look like? The cons?

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. What Are Compounding Posts? Now what?

Beyond the Blog

Contently

post about the making of “I’d Like to Buy the World a Coke,” for instance, generated 200,000 views in four days due to intrigue tied to the  Mad Men  season finale. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. Instant Articles’ incredibly fast load times have made the feature a favorite among Facebook’s 1.6

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. Sixty-six percent of Facebook users log in every single day to their accounts, and 48 percent of users log in first thing in the morning. Yes, that means Facebook comes before coffee. Log into your personal Facebook—you can tell your boss it’s for work—and look at those around you.

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Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). Who has access?

How to Turn Your Blog into a Lead Generating Machine

PureB2B

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Generate Quality Leads. Maximize the Real Estate Around a Blog Post.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. They are not on Facebook to be sold to.

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Blog Video How-ToAutoplay. Content Tone.

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Better Demand Generation Marries Data And Content

B2B Marketing Insider

They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation. The post Better Demand Generation Marries Data And Content appeared first on B2B Marketing Insider.

I love big blogs and I cannot lie.

grow - Practical Marketing Solutions

In fact, they read more books than older generations. This would not suggest that this generation has a short attention span. The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. Finally, here is a list of my five most popular blog posts from the past two years and the word count: Content Shock (2,188 words). We like big blogs. have seen it reported that Facebook is giving newsfeed preference to longer Live videos, but I have been unable to find anything official on that (makes sense though).