Marketing Insider Group

JULY 31, 2023

Watch the video below. Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. You guessed it–not one-size-fits-all, either. But what are they?

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Conversica

MARCH 13, 2020

Not only do I want to ensure the health and safety of my team, I also want to contribute to the financial wellbeing and business continuity of my wider organization. Not only do I want to ensure the health and safety of my team, I also want to contribute to the financial wellbeing and business continuity of my wider organization.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. In the face of this shift, B2B leaders have moved on from being “forced into” the adoption of digital practices as a reaction to a general acceptance of them as the new way of doing things.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Convince & Convert

FEBRUARY 21, 2024

Never has a new tool been adopted into the workplace so quickly from the bottom up. Pretending your teams are not using AI is not an option. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. More than 92% of Fortune 500 companies are using ChatGPT.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Sana Commerce

AUGUST 2, 2023

Find out how you can maximize your investment by increasing the adoption of your B2B web store. In the 45 minute video we discuss: Why missing accurate web shop data is hindering your sales teams. How to make your sales team part of your customer journey.

ROI 52

ROI B2B Sales Resources B2B 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. What’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Circle Studio

NOVEMBER 24, 2020

With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. And this will drive what is referred to as digital acceleration. Here are a few examples of what this acceleration will look like: Video.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. As most inbound and ABM professionals know, B2B marketing and sales is fast-paced, and ever-evolving. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Webbiquity

JULY 19, 2022

These “lead activities” or “input ” are what drive business performance and success, and make future results more predictable. Which skills can the team (marketing, sales, customer service, production, etc.) Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Emails Sent.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale? Competition.

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Marketing Insider Group

JUNE 22, 2020

And, adoption rates of digital content marketing are high. These data points prove high adoption and optimization aren’t always relative. Understanding the needs of your customers is a vital element in the definition of the content marketing. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Vidyard

JUNE 15, 2020

Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Some reps on your team may already use it. The Benefits of Video in Sales 4. Ask around. Contents 1.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Salesforce Marketing Cloud

MAY 5, 2022

Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. And that eventually results in more sales. It’s a big, coordinated effort with product, sales, marketing, public relations, analyst relations, and events teams. Download the list.

Product 98

Product Work Management Case Studies Marketing Management 98

Heinz Marketing

JULY 29, 2022

That makes finding the right team members incredibly important. But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. It’s a two-week intensive program that immerses the new team member in our Predictable Pipeline methodology.

Resources 107

Resources B2B Marketing Analytics Tools Lead Gen 107

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Applied thoughtfully, generative AI is having an immediate impact helping marketers and teams save time, increase efficiency, and enable new capabilities.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify the Teams That Will Drive Adoption 1.2

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Televerde

SEPTEMBER 28, 2020

There was a time marketing and sales were two separate entities. Sales would coordinate the actual purchasing of those products. Companies now rely on sales enablement for lead generation and sales growth. Sales enablement is gaining momentum. Content marketing is a critical piece of sales enablement.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Seismic

JANUARY 23, 2024

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. That’s why a solid sales enablement framework lies at the heart of an excellent sales enablement strategy. Develop KPIs and processes to measure within your sales engagement plan.

Class 52

Class Ad Building Customer Satisfaction Work Management 52

SocialPilot

FEBRUARY 8, 2024

The purpose is to reach the target market, increase brand awareness, and boost sales. This power inherently resides among influencers with a huge following – they get to drive brand awareness and shape customer sentiment. Are you launching a new product, seeking to improve your brand exposure, or intending to drive sales?

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Video has now taken the place of those sit-down meetings. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2 Screen Share Videos 2.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. If you missed it or just want another recap because the holidays made you forget it all, you can watch the full video here or keep on reading.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify the Teams That Will Drive Adoption 1.2

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect. What is the Network Effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. Includes a 13-min video segment of a talk with Devon Watts and Halley Johnson of Anrok marketing (full 30 min video available for paid subscribers). Part 2: Why marketing orgs need to become more like product orgs.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Heinz Marketing

JANUARY 14, 2021

Sales and marketing teams were forced to get creative in terms of how to engage with prospects. In-person events were cancelled and postponed (liked to be cancelled later), putting a huge damper on sales and marketing teams. Video reigns supreme in the remote, digital era. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Heinz Marketing

MARCH 17, 2023

I personally find it difficult to actively listen to podcasts if I’m the one who is driving, but if I use public transportation or my partner is driving, I enjoy it. However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128