Ontraport

JANUARY 9, 2020

SMS Lead Capture and Follow-up campaign. To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Download here arrow_forward. Lead Capture Opt-in and Delivery campaign. Download here arrow_forward. Download here arrow_forward.

SMS 69

SMS Lead Capture Opt-in Facebook 69

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Lead Liaison

FEBRUARY 14, 2023

The other need is creating additional revenue streams (see our other blog post titled “ 15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events ”). The post 14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events appeared first on Lead Liaison.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. They will then be more willing to sign up to an email list via lead capture forms on your website or blog. Inbound marketing is the exact opposite of outbound marketing. Stage Three: Close. There are 4.62

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. For example, you may see them in-line within an article or linked via anchor text at the close of a blog post.

Top of Funnel 100

Top of Funnel Best Practices Newsletter Banners 100

Only B2B

SEPTEMBER 12, 2019

Create A Detail-Oriented Lead Capture Form. For email lead generation, the design and the length of the form should be long or short, depending on the industry you are creating the form for. Perhaps one of the most important elements of a lead capture form, especially in the B2B industry is the work email id and phone number.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

Optinmonster

MARCH 19, 2021

Are you struggling to create the right lead capture form for your brand? Attracting new leads to your website can be tough. That’s why, today, we’re going to look at the best lead capture form examples that you can use for your own website. What Makes a Good Lead Capture Form?

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83

Brandpoint

SEPTEMBER 17, 2020

When you write any content — from blog posts to CTA buttons — keep these profiles in mind. Does your copy speak to the pain points these potential leads have? The ideal end goal: Lastly, be sure to determine what exactly you’d like a lead to do. Download an eBook? Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletter leads are good. You’ll capture them if blogs and content are thought-provoking and address business problems. Without gates, you’ll get more downloads, but you won’t know who is downloading your content unless your marketing automation system has tracked them with cookies. Newsletters.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Lead Liaison

FEBRUARY 28, 2023

Attendees don’t have to download an app either. Nothing to Download: With a touchless scavenger hunt there’s nothing to download or come in contact with. The post How to Create a Touchless Scavenger Hunt for your Trade Show appeared first on Lead Liaison. QR Codes: QR codes keep the experience completely digital.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

SalesIntel

DECEMBER 11, 2023

In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding. This blog serves as your guide through this labyrinth, shedding light on the transformative potential of enriched data layers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Adobe Experience Cloud Blog

JUNE 4, 2018

To make it easier to digest, I’ll separate the types of emails I send on a regular basis into the following five categories: Lead Captures. Lead Captures. Keep it simple but add an image to capture attention. Personal or Meeting Emails. Selling and Giveaways. Feedback and Surveys. Other Learnings.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019. Build a proper lead magnet (or several). Match the intent of a blog post with the correct offer. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Contently

APRIL 14, 2016

But once these assets make their way to download folders and inboxes all over the world, they are essentially lost. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. Are people actually engaging with—and sharing—those assets?”

Analytics 112

Analytics Lead Capture Acquisitions Paper 112

Optinmonster

NOVEMBER 11, 2023

This blog will dive into the diverse world of emails, exploring the different email types and their specific uses. Then, they include four “insider tips”, which include “read more” buttons to the blog post on their site. An easy way to start is with something downloadable. Let’s go!

Lead Ranking 74

Lead Ranking Newsletter Email Marketing Lead Scoring 74

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. At the end of the experience, 82 unique leads submitted contact information to learn more about Lead liaison Games, Gift Card Rewards and Universal Lead Capture.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. That’s why emails come in second as the content most produced by marketers , right behind blogs. Create lead capture content.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Blog posts. Blogs are commonly the first thing that comes to mind when marketers talk content.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

JUNE 4, 2019

A splash landing page doesn’t always have lead capture as the main goal. Lead Capture Page. A lead capture page is similar to a squeeze page, but generally sources more information. If your lead capture page is top of the funnel, step away from the eight-lined form, please. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

MAY 14, 2019

Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title. Using a landing page, you can "gate" this resource behind a lead-capture form for people to download. App Download. Email Newsletter Subscription.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Brandpoint

JUNE 1, 2018

Types of content marketing for lead generation. Lead generation is largely dependent on gated content. In this case, a reader must give at least their name and email to download or read a piece of content. These include more detailed information that can’t be found in a blog or social media post.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. As Keith explained, the product download is where the track begins, followed by responding to those product usages with emails offering helpful content. Lead Generation: 2 simple tactics to determine cost per lead [More from the blogs].

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Lake One

JULY 20, 2023

If the lead checks out your resource, then it’s time to ask for a meeting. Highly engaged prospect : Because your prospect is already in HubSpot, you can see that they clicked on a social ad, visited your website, downloaded a whitepaper, read several blog posts, and then booked a booth visit at the show.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Hubspot

JUNE 26, 2019

Typically, you need an effective lead capture tool to figure out how to convert prospects into strong leads for your CRM, so that your lead generation efforts get the payoff they deserve. To help you find the best tool for your needs, we've cultivated a list of the 13 best WordPress lead capture tools.

Lead Generation 77

Lead Generation Sales Qualified Leads Tools Generation 77

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. Document Analytics is a first-of-its-kind content measurement tool that allows us to take a look inside our downloadable assets.

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

The Marketing Blender

NOVEMBER 11, 2019

Lead generation is one of the primary goals of B2B marketing strategies. By building a campaign that uses paid media to drive traffic to a landing page with a gated asset and a lead capture form, you can efficiently target, attract, and acquire more leads. Follow-up with every new lead automatically. Our Services.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Lead Liaison

MARCH 8, 2018

Lead Capture. One of the most important things to consider when thinking about how to prepare for a marketing event is how you will capture your leads. Marketers must think through how they’ll capture leads at the marketing event. There are varying levels of lead capture. Manual entry.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

Adobe Experience Cloud Blog

MAY 3, 2017

You can use social media to ask for email subscribers, use a blog or other content to capture email addresses or use any of a plethora of lead capture platforms that integrate with your engagement platform , such as SumoMe or Justuno. Who’s opening your messages, downloading your content, or even contacting you directly?

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Lead Liaison

NOVEMBER 21, 2017

Event lead capture methods, like our app GoCapture!™ You could offer a free download of a high-performing white paper, offer a free demonstration, or simply encourage your prospect to sign up for your company newsletter. Check out our event lead capture app, GoCapture!™ Prompt event follow-up is critical.

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. Why Do More Subscribers Lead to More Traffic?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28