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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Humans have spent way too much time doing repetitive tasks that do not require our expertise. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? What are the challenges you can expect? Which parts of marketing can you most profitably automate? Guest post by Eduard Klein.

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. So, do your research.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Can You Use AI for Small Business Marketing? You’re not alone.

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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce Marketing Cloud

But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM? Training your own LLM is a daunting and expensive task. The good news is that you don’t have to. More on this later.)

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. These are our best tips for helping you focus on what matters. This knowledge forms the foundation of your digital marketing efforts.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

So if you are looking at some unspent budget for the remainder of the year, and facing a “use it or lose it” marketing budget situation, we got you covered! We’re gonna suggest you use your unspent budget on content marketing. Why Use Your Unspent Marketing Budget On Content Marketing?