Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success. 11 Ways to Effectively Distribute Your Content.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Webbiquity

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. You may be shocked when it happens to you.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Promoted Tweets. LinkedIn Sponsored Updates. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. LinkedIn profiles and company pages. Facebook pages. Host your Scoop.it

Distribution 52

Distribution Curation Content Newsletter 52

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. B2B Content Promotion vs. Content Shock.

Paid Content 52

Paid Content Promotion B2B Content 52

Integrated B2B

JUNE 16, 2020

But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Launch Marketing

APRIL 5, 2023

Here are some of the key takeaways from the research: 67% of B2B marketers are using one or more paid distribution channels: Decreasing from 81% the previous year, it shows how important paid advertising still is for B2B organizations. Other platforms such as Facebook and Twitter are showing not as effective or used.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. More details on the multi-platform promotion can be found here. Beyond email campaigns, you send out to promote your video, have your team members change their email signature to include a catchy line with a hyperlink to your video embedded on your site. Your Website or Campaign Landing Pages.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Contently

MARCH 6, 2018

This dynamic can also apply to B2B blog posts. I was the editor-in-chief of Contently’s blog, The Content Strategist, for years. This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. However, I don’t know how to handle my Facebook.

Content 167

Content Linkedin Facebook Analysis 167

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. LinkedIn profiles and company pages. Facebook pages. Integrate your Scoop.it

Distribution 63

Distribution Curation Content Newsletter 63

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers. Resharing Top Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Mari Smith Mari Smith is known as “the Queen of Facebook.” Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Parse.ly

APRIL 4, 2019

For marketers with digital audiences, just as much effort has to go into distributing content as creating it – sometimes more! Using UTM parameters and measuring results in Parse.ly’s campaign dashboard allows you to track distribution efforts right alongside content performance in the Parse.ly Did my audience engage with it?

Distribution 40

Distribution Campaigns Marketing & Strategy Newsletter 40

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. 2% 1% Facebook 2% 1.5% It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

EveryoneSocial

AUGUST 4, 2023

Write a blog post, optimize it for search, promote it everywhere, and watch the platforms send you traffic. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. So what do the smartest marketers know?

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

Write a blog post, optimize it for search, promote it everywhere, and watch the platforms send you traffic. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. So what do the smartest marketers know?

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Only B2B

DECEMBER 24, 2020

So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Well, content promotion is like adding life to the created content. Without promoting it strategically it is as good as dead. Create a promotion strategy based upon your type of product/content, target audience.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Circle Studio

JUNE 23, 2022

Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The “inbound” effect of content marketing still requires the “outbound” benefits of promotion. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Content Standard

SEPTEMBER 17, 2019

” By pooling the four types of media into one distribution strategy, PESO eliminated content silos and created a scenario where the sky was the limit for ROI. Owned media: Those tangible things you can control—your content, your website, your blog. Does Earned Media Still Have a Role in Content Distribution?

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Launch Marketing

MAY 24, 2018

Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Distribute a Press Release to Relevant Publications and Influencers. Generate leads?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). Some of this is deliberate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. Include YouTube videos.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

Launch Marketing

APRIL 19, 2023

79% of B2B marketers find email to be the most effective way to distribute content. An effective email nurture cadence should include many emails that promote relevant content. Check out this blog. Email marketing can be particularly effective for a nurture cadence. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118