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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC? DMARC assures the receiver’s ESP that your email is ok to push into the inbox.

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Email Deliverability 101: List-Unsubscribe Header

JangoMail

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. You can visit this blog post from Validity for more information. What is DMARC DMARC is an email authentication, policy and reporting protocol.

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What is CASL (Canadian anti-spam law)?

SendX

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). It attempts to help firms keep up with their competition in the increasingly digitized global economy. What is CASL? A significant impact has been made.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Audit your IP reputation as early as possible because a bad email reputation does significant damage to your deliverability rate. Deliverability. Next, examine your email service providers and related technology factors.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. This ensures that Nurture emails are seen as legitimate, commercial messaging and not as spam, phishing, or any of the other sordid possibilities that a sketchy-looking email brings to mind.