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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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What is BIMI and why should email marketers care?

Litmus

BIMI, or Brand Indicators for Message Identification, is a new standard created to make it easier to get your logo displayed next to your message in the inbox. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. BIMI should be beneficial to your deliverability, too.

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Email Deliverability: How to Get More Emails in Inboxes (2024)

Optinmonster

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Use Email Deliverability Testing Tools 9.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. Using “Via” Sends.

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BIMI: What Is It And How It Helps Your Visibility

Belkins

version of DMARC, BIMI works together with DMARC, DKIM, and SPF so the email service providers of your recipients would identify you correctly and let your messages be displayed in the inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages. Often considered a 2.0

Domain 52
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BIMI: What Is It And How It Helps Your Visibility

Belkins

version of DMARC, BIMI works together with DMARC, DKIM, and SPF so the email service providers of your recipients would identify you correctly and let your messages be displayed in the inbox. BIMI directs the recipient’s ESPs to the location of your logo, allowing them to display it next to your messages. Often considered a 2.0

Domain 52