Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 288

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 288

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. 5 Actionable Content Marketing Lessons for SaaS. Topics covered in SaaS content are often technical.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Case Study 310

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 271

Stats Advertising Agencies Paid Search Agency Work Management 271

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 316

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 316

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 111

Paid Search Agency SEO Allocation Google 111

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. How many blogs should you write a month?

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 124

Marketing AI Paid Search Agency Generation Enterprise Management 124

Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Apparently so. #5:

Paid Search Agency 188

Paid Search Agency B2B Marketing Screencast Planning 188

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Email nurture campaigns help you build affinity with both customers and prospects. Hardly seems fair, right?

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. A blog post should be well over the minimum of 300 words to cover the topic adequately— at least 1,000 words.

Lead Ranking 269

Lead Ranking Lead Scoring Paid Search Agency Keywords 269

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 305

Paid Search Agency Content Marketing Planning Advertising Agencies 305

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Custom Publishing 332

Custom Publishing Tactics Search Marketing Lead Scoring 332

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 113

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 113

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 352

Paid Content ROI Paid Search Agency Media 352

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 305

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 305

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 204

Content Marketing Work Management Paid Search Agency Marketing Management 204

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 111

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 111

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 114

Paid Search Agency Marketing Attribution Top of Funnel Companies 114

Webbiquity

MAY 30, 2023

, 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 99

Buffer

JANUARY 27, 2023

years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The Maybe a better way to phrase it is that empathy is an incredibly powerful part of the customer service toolkit. What customers need from us are solutions and not a shoulder to cry on.

Paid Search Agency 122

Paid Search Agency Customer Satisfaction Television marketing Opinions 122

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 124

Advertising Agencies Paid Search Agency B2B Marketing Planning 124

Buffer

JANUARY 20, 2023

It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers. We have refined a process for working on launches, ensuring that the relevant people from the product, support, and marketing teams come together to work on the launch plan.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. Are there potential customers that you haven’t sold to? At our core, SmartBug ® is an inbound marketing organization. Contextual Marketing.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Scoop.it

MAY 30, 2024

The factors that contributed to overload included Too many accounts to manage Not enough digital tool support 24/7 access to information Too many apps to check Curated content can reduce this overwhelm by presenting only what’s relevant and useful. If you’re a blog owner, curating content is like being a trusted guide.

Curation 92

Curation Copyright Paid Search Agency Content 92

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

Liveintent

MARCH 30, 2022

In this blog post, we’ll explore how you can leverage first-party data gathered from your email newsletter programs to drive revenue. First-party data and ad sales. You can use newsletter content and ad engagement data to build audience segments. First-party data and marketing. Let’s take a look.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. Hardly any of it has soul or craft.

Communities 54

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 54

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Blog posts. Making the link between sales enablement and marketing. Social media posts.

Paid Search Agency 111

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 111

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. I know marketing budgets are tight, especially right now.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94