Biznology

JANUARY 21, 2013

Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. Enabling Authorship.

SEO 80

SEO Google SERP CTR 80

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

JULY 18, 2019

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. According to a study by BuzzSumo , headline phrases and emotional headings drive Facebook interactions. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. Facebook also runs both as organic and paid and the team spends many an hour inside the platform.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

DAGMAR Marketing

NOVEMBER 29, 2019

Google is the top search engine, but Facebook is in the top three based on search volume. Two out of three Facebook users visit local business pages once a week. They also include claiming your Facebook business page and Yelp listing. Claim your Facebook business page. Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Vidyard

OCTOBER 27, 2019

Partner blogs. Social media: LinkedIn Facebook, Instagram, Twitter, and more. So, it only stands to reason that having video content increases your chances of appearing high on the search engine results pages (SERPs). It’s a powerful platform for discoverability (and YouTube videos tend to do well in SERPs to boot).

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Facebook Ads. Quality Score. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Vidyard

OCTOBER 27, 2019

So, it only stands to reason that having video content increases your chances of appearing high on the search engine results pages (SERPs). It’s a powerful platform for discoverability (and YouTube videos tend to do well in SERPs to boot). But it’s far from your only choice. But, that doesn’t mean you should ignore YouTube.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Biznology

FEBRUARY 4, 2013

Several studies showed that users tend to click organic listings up to 30 percent more often if there is a paid listing for the same page on the search engine results page (SERP). In paid, you rank against the other ads on a SERP based, in part, on the page’s quality score. And even the mechanics are similar.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. 15 Essential Tips to Increase Your Organic Reach on Facebook . The answer…a lot! Jenna Bessemer.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

NOVEMBER 1, 2019

It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. An example of a Social Media Native Ad on Facebook. Paid search units appear at the top and bottom of the search engine result pages (SERPs). In-feed Social Media Ads. Search Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Walker Sands

OCTOBER 26, 2018

So if you’re looking for tangential ideas, scroll down to the bottom of the SERP. It generates scores for Difficulty, Organic CTR and Priority to help you get a sense of whether the topic is worthy from a search perspective. Which angles did they take? What gaps exist? Often, your first search will be pretty well covered.

Tools 40

Tools CMS Development Generation Amazon 40

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. CTR, Unique CTOR, Forwards/Shares and links clicked on. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outbrain

MAY 7, 2019

For example, someone within your team might be better placed to write your blog and social posts, having the skills and business knowledge. If you’re after social, flick through their Facebook page. In your hunt for a digital agency, you’re likely to encounter acronyms. Here’s a quick guide for reference: Abbreviation. UX & UI.

Advertising Agencies 29

Advertising Agencies Paid Search Agency Ad Agencies Cost per Acquisition 29

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Let’s say you write a blog post and optimize it within the week. Organic CTR. You also create a week’s worth of social media posts.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

MARCH 6, 2020

There’s one semi-tragic experience that every online blog will inevitably experience at some point. Has this ever happened to you: You've worked tirelessly to create a strong, best-in-the-industry blog post. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

SEPTEMBER 13, 2019

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 10% said video blogs. For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Google utilizes 810 rare SERP features.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Most of us are already putting in effort on the big four social platforms (Linkedin, Facebook, Instagram, Twitter). You’ve seen this before.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

seo.co

OCTOBER 31, 2020

And if there’s a sure-fire way to get clicks, it’s to rise the SERP (search engine results page) rankings. Consider the following findings from a technical study that analyzed click-through rate (CTR) data across 874k pages and 5.1 million search queries: The number one organic result for a Google search query has an average CTR of 31.7

Small Business Marketing 132

Small Business Marketing Paid Search Agency Advertising Agencies Paid Content 132

Single Grain

FEBRUARY 14, 2022

These are the breadcrumbs that you saw in the example above and are based on the hierarchy of the website structure: Home >> SEO blog >> Site Structure>> Site structure: the ultimate guide. Your website’s bounce rate also determines your rankings in the search engine results pages (SERPs). And guess what?

SEO 80

SEO SERP Click Rate Lead Scoring 80

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. However, advertisers should create these video ad formats: Rewarded Outstream CTV Bumper pre-rolls Facebook and Instagram Why do these ad formats generate the most conversions?

Display 52

Display Advertisements Advertising Trends 52

Single Grain

AUGUST 24, 2021

Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. The revolutionary Content Editor tells you precisely which keywords, phrases and word count you need to use in your content to rank high in the SERPs. 6) Makes SEO Reporting a Breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Social networks and blogs In the U.S 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

APRIL 13, 2023

In this blog post, we will share the six most important aspects of paid advertising for B2B brands and how they can optimize their ad accounts to get the most out of their ad spend. This process will help you optimize your campaign, increase click-through rates (CTR), and ultimately drive more conversions.

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52