Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

ClearVoice

MAY 6, 2024

Or perhaps even pay closer attention to the solution that it’s selling ? That’s why the ClearVoice blog includes content that appeals to both segments. For instance, there are blog posts that will guide freelancers in optimizing their skills. Would you feel more inclined to engage with it?

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Tiecas

MAY 7, 2024

He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. They’re eager to be upsold, cross-sold, and reminded of just how awesome your solutions are. Don’t get me wrong, everybody loves getting new business!

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Vision Edge Marketing

OCTOBER 10, 2023

Internal collaboration : Process mapping allows businesses to identify dependencies and touchpoints between different processes and departments. By identifying pain points and opportunities, businesses can implement innovative solutions to enhance their products, services, and overall business model.

Process 231

Process Optimization Work Management Marketing Management 231

Velocity Partners

JULY 26, 2023

Let’s say that you sell accounting software. You could write a few blog posts about specific product comparisons – and link to your comparison page to help readers zoom out and compare multiple products at once. Say that you invested $15,000 creating a blog series, a long page and an ebook. Is it reaching more ideal prospects?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Televerde

JUNE 13, 2022

A good experience in your call center improves: Cross-selling and up-selling Customer satisfaction Customer retention Bottom line revenue. United teams allow everyone access to data from every touchpoint. Prioritizing their satisfaction over meeting a quota will help you reach your sales goals and increase revenue.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. The anticipated insights from SCI are expected to become a valuable tool in Regout’s sales arsenal, fostering cross-selling and upselling opportunities.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. The aim in B2B marketing is to drive conversions.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. In this article, you’ll learn everything you need to know about B2B customer journey touchpoints and how to plan them to achieve outstanding customer success. What Is B2B Customer Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Sprout Social

MAY 25, 2022

As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. The growth of social selling speaks for itself. Consolidating touchpoints between social media and your CRM gives you a more in-depth understanding of your audience. This includes: Blog posts.

Work Management 106

Work Management Marketing Management Paid Search Agency Peer-to-peer 106

PathFactory

MARCH 6, 2023

. “A successful B2B content journey comes down to combining art and science: lead with a sense of the journey you want the buyer to take, and then leverage your data to find the best content that will fit into those touchpoints.” ” Q: We’ll start with a big question: how does content fit into the buyer journey?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Televerde

AUGUST 23, 2021

Mobilize Sales to cross-sell and upsell. Cross-selling and up-selling can increase your profits by up to 30%. Using the same personalization research, leverage your SDRs to assist your sales team to craft intelligent and relevant cross-sell and upsell offers.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

Conversica

OCTOBER 2, 2019

AI Assistants can be used to drive customer health, collect customer feedback, and upsell/cross-sell customers on additional features or upgrades. Suffice to say, AI Assistants should be important touchpoints in your digital journey map. As a result, customer engagement rates are much higher. Want to learn more?

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

Sana Commerce

JUNE 27, 2023

The number of touchpoints with your sales team will drive up the costs. It should look like this: Total selling costs / total number of orders = Cost Per Order (CPO) A good cadence for calculating your CPO is month-over-month. Well, there are many costs associated with the sales process in B2B sales.

CPO 52

CPO Order Cost B2B 52

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations.

Hubspot 64

Hubspot CRM Tips Lead Ranking 64

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. The blog is not a marketing tactic.

Marketing AI 119

Marketing AI Marketing Attribution Work Management Marketing Management 119

Liveintent

DECEMBER 2, 2019

For brands and publishers, email is the new homepage – a consistent touchpoint for engagement and relationship-building. Retention: Educate and up-sell with helpful content. Improving customer retention doesn’t just involve up-selling, cross-selling, and checking in every now and then.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Porch Group Media

SEPTEMBER 29, 2020

Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience. Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

Rev

FEBRUARY 15, 2023

In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Implement strategies for increasing the average revenue per customer through upselling, cross-selling and developing more effective pricing strategies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. Examples of CRM retargeting strategies: Upselling and cross-selling.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

6sense

DECEMBER 17, 2021

And doing it all over again with renewal, cross-sell, and up-sell opportunities. This includes content such as blogs, videos, nurture emails, personalized web experiences, social posts, etc.) . These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. .

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

PathFactory

OCTOBER 12, 2022

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”. – Caitlin Clark-Zigmond.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Digilant

DECEMBER 13, 2022

Furthermore, eight out of 10 buyers believe a business’s customer experience is as just as important as what it sells. Below are some of the most reliable integrated marketing best practices to help you succeed in delighting customers through an elevated experience across all touchpoints and channels — both traditional and new. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

Digilant

DECEMBER 13, 2022

Furthermore, eight out of 10 buyers believe a business’s customer experience is as just as important as what it sells. Below are some of the most reliable integrated marketing best practices to help you succeed in delighting customers through an elevated experience across all touchpoints and channels — both traditional and new. .

Paid Content 52

Paid Content Advertising Channels Advertising Agencies Media 52

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

SalesIntel

APRIL 25, 2024

By creating multiple touchpoints throughout your prospect’s research process, you can position yourself as a trusted leader in your space and keep your brand top-of-mind when they make a vendor shortlist. Yet, it is often overlooked.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Choozle

DECEMBER 9, 2020

We recommend focusing on awareness rather than conversions at this stage of the funnel since customers require multiple touchpoints to convert. Since these users have already shown an interest in or purchased your product or service, it’s okay to give them a harder sell. Cross-device targeting. First-party data.

Practices 60

Practices Advertising Agencies Best Practices Cross-Selling 60

Conversica

OCTOBER 2, 2019

AI Assistants can be used to drive customer health, collect customer feedback, and upsell/cross-sell customers on additional features or upgrades. Suffice to say, AI Assistants should be important touchpoints in your digital journey map. As a result, customer engagement rates are much higher. Want to learn more?

Marketing AI 40

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 40

SalesIntel

JUNE 29, 2021

Client Retention, Cross-Selling, and Up-Selling. Suppose you are selling your SaaS product to Mr. Smith (who is a marketing manager at your potential account) on a call, and after a quick intro, you launch into your pitch, full of enthusiasm. Client Retention, Cross-Selling, and Up-Selling.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.” One way to nurture leads on your thank you page is by recommending posts on your blog that are related to the lead magnet they just received.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. Revenue Growth: By understanding customer behavior and preferences, you can identify opportunities to upsell or cross-sell products and services, ultimately increasing revenue.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Scoop.it

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Customer testimonials are all about building social proof for your brand.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Porch Group Media

JANUARY 14, 2023

Marketers often overlook this opportunity as an additional touchpoint to increase engagement with your brand. Amazon, among other retailers, does a great job of adding product cross-sell recommendations. A confirmation email doesn’t have to be boring, nor does it have to be devoid of any type of marketing promotion.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52