Drew Neisser

JUNE 10, 2022

Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too. The post All Roads Lead to Measurement: How to Future-Proof B2B Marketing appeared first on The Drew Blog. How to use the innovative Sales Velocity formula.

CPO 52

CPO B2B Marketing Lead Scoring Lead Ranking 52

Liveintent

MARCH 9, 2021

” – Mano Pillai, CPO, LiveIntent. The post Mano Pillai joins LiveIntent as Chief Product Officer appeared first on LiveIntent Blog. Welcome to the team, Mano!

CPO 62

CPO Product Mobile Advertising API 62

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

JUNE 8, 2020

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). The post Five Tips to Screen Resumes for Hiring as a Business Owner appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Metadata

DECEMBER 5, 2023

Long story short, Metadata chases what matters—pipeline and revenue—a goal that the native ad channels just can’t achieve.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Madison Logic

SEPTEMBER 24, 2018

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog.

CPO 40

CPO Account Based Marketing ABM Marketing 40

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. .”- We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Seismic

OCTOBER 24, 2023

Check out our recent blog post to learn more about this latest innovation! Together, we’re shaping the enablement function that we know today,” he said. Meetings are where the rubber meets the road, and one meeting can make or break a deal.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Instead of being on the defensive when it comes to resolving order errors and tickets, IT leaders can take a more aggressive approach to using IT budgets for visionary projects. Download now.

Work Management 52

Work Management Marketing Management Process Automation 52

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Allocadia

JUNE 13, 2019

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Marketing organizations that map spend-to-revenue are 42% more likely to expect their YOY budget to increase.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget CPO 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). The ROI of Events: What You Should be Measuring was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

ROI 48

ROI CPO Allocation Event Marketing 48

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Talking about process, allow me to digress briefly (you’ll agree it is a relevant digression).

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. But for us mere mortals of the marketing world, we have a lot more on our plate. What a dreamland that would be.

Template 28

Template Brand Identity Branding CPO 28

Metadata

JANUARY 8, 2024

Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads. Optimize toward the metrics that matter with Metadata With Metadata Optimizer , measuring these metrics and reallocating your budget accordingly is easy. Want to learn more about Metadata?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

JUNE 24, 2021

We churn out one blog post or case study after another, the same as we’ve always done, then push it out in our nurture programs and wait for the MQLs to roll in. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence.

ROI 52

ROI Top of Funnel Forrester CPO 52

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100