B2B Marketing Traction

JANUARY 19, 2015

But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Make a template for newsletter content. Create some standards for what you will publish in each newsletter issue. Your top 3 blog posts, videos, slide decks, or other content published since the last issue.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 23, 2014

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Do they spend a lot of time on Facebook and follow your content there? Do they want to subscribe to your eLetter?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. ” MarketingProfs points out a lack of standards and uncertainty as to how to go about whether or not to create a separate mobile site or make your existing website mobile-friendly are two reasons content marketers are not moving on this issue. .”

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?” Happy, that is, until “the comment.” ” I sure hope not.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

OCTOBER 2, 2015

Google changed its algorithms to favor quality content in the form of long blog posts. Content marketing often requires a high volume of publishing to be effective. New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? Some are opportunists from other industries that are in decline (publishing is one) who decide they’ll just get into web development because it’s easy and clients don’t understand the technology.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

FEBRUARY 5, 2013

Will you get articles published? Month 6 – Create positioning content in your new space. Get articles published, continue to develop content and share in your growing social networks. The point of this blog post is to get ready to launch your product way before it’s ready. Do email or direct mail?

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

JULY 20, 2016

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. The other consultant, a former boss of mine, apologized and took the plagiarized content down.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100