Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. This is one of the few upsides of social distancing!

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

InsightSquared

MAY 6, 2019

Attendees can see how teams are leveraging InsightSquared’s sales and marketing analytics and helping them measure the SiriusDecisions Demand Unit Waterfall , enabling data-driven decisions around marketing-sales handoff, program ROI, and future spend. Registration is required at: [link]. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. You will get attendees.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. You will get attendees.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Vidyard

SEPTEMBER 8, 2015

. “Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. Early registration is just $349 by Sept. To see the full list of categories, visit [link].

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A The Behind-The-Scenes Process of Three Abm Campaigns With 6000+% ROI.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. We measure to prove ROI using metrics like: Numbers invited, registered and attended. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a report published by Jeff Foster, co-founder & CEO at Tomoson, in convince&convert.com, businesses on an average generated $6.50

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Conversica

JULY 26, 2021

From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. But this isn’t another blog post about tweaking your presentation strategies or how to run a successful Q&A portion—although those are great resources too. You spend hours preparing the perfect event.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Track program objectives, results, and costs to assess the program ROI.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 11, 2010

To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Optinmonster

APRIL 4, 2024

Subscribe to your blog or newsletter. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). Build inbound links through guest blogging , expert interviews, and other marketing techniques to increase your site’s authority. We’ll talk about guest blogging at length in just a bit.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

SmartBug Media

APRIL 8, 2019

Would you rather listen to this blog instead of reading it? If you are doing the onboarding and your partner is simply referring and perhaps co-selling with your team, it’s important that the co-selling partner understands your customer success process so they can adequately prepare your new customer. Just click play below.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

Lead Liaison

DECEMBER 26, 2018

Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Do you offer true ROI metrics and allow me to see how much revenue we generated from an event?? Can you track true ROI percentage, connect to my opportunities in my CRM, and show me revenue figures from my events? If so, how much?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

MKT1

DECEMBER 12, 2023

Remember, campaigns come in many varieties and comparing results isn’t apples to apples, so have a clear idea for each campaign of what ROI you are hoping for. co MKT1 Guide & Community Waitlist: We’ve been working on a (paid) Guide to B2B startup marketing with over 200 resources & articles.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Marketing Insider Group

JULY 1, 2020

Content marketing is the kind of marketing that delivers ROI you can measure. Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news. Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SmartBug Media

APRIL 29, 2019

Because email is proven to provide higher ROI than any other marketing channel available. In fact, 77 percent of ROI comes from segmented, targeted, and triggered campaigns. Here are some possible goals for an email depending on where your persona may be at in their Buyer’s Journey: Blog or newsletter subscription. Demo request.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

Optinmonster

JANUARY 14, 2024

It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives. This tool is handy for writers, editors, and content creators who aim to produce clear, concise, and impactful writing for blogs, articles, reports, or any other written communication.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. But what’s really exciting is that they aren’t stopping there. About Vidyard.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. “But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Optinmonster

JANUARY 14, 2024

It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives. This tool is handy for writers, editors, and content creators who aim to produce clear, concise, and impactful writing for blogs, articles, reports, or any other written communication.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Content Marketing Institute

MAY 28, 2018

You also can drag the variable into the spiral to view both positive and negative associations and co-relations in your data. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click to enlarge. Click to enlarge. Click to enlarge.

Lead Ranking 103

Lead Ranking Social Media Tools Lead Scoring 103

Adobe Experience Cloud Blog

OCTOBER 14, 2015

What will deliver the best ROI? And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook. Let us know in the comments below!

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Vidyard

DECEMBER 2, 2015

. “We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

MARCH 20, 2013

Your co-workers will thank you for taking the time to get it right the first time”. Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Proper labels in marketing automation programs help to avoid errors and eliminates the need for extra work in the long run.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Turn an ugly, Excel-based ROI calculator into an on-brand, user friendly tool. Interactive content can be put on any webpage, why not your whole blog page?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer. Conferences & Events.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Granted, it's not perfect proof, but it helps them ward off bot registrations. A driving force behind the company’s SUBSCRIBERS RULE! Why is this? Why is this? It helps them distinguish between users.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hinge Marketing

JULY 21, 2022

Be sure to produce new content regularly, even if it’s just a blog post or two a month on your website. a blog post that starts ranking in search results) is important to avoid presenting outdated information. As mentioned earlier, updating and republishing your blog content can be a very effective way to get quick wins.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Martech Advisor

JANUARY 22, 2020

Here are a few examples of gated content that you can create: Content upgrades (readers gain access to your long-form blog posts after providing their email address). You can share downloadable content in the following ways: Add them as a call-to-action (CTA) below blog posts. Salesforce's ROI Calculator. Whitepapers.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Online Marketing Institute

DECEMBER 11, 2012

The Unbounce Blog. Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? If you are getting people to sign up for a webinar, are you showing the number of registrants as a form of social proof? Every blog has a form to leave a comment. Support | Log In or. Name (required).

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

MAY 22, 2018

The appendix is optional, but it's a helpful place to include your resume and the resume(s) of your co-founder(s), as well as any permits, leases, and other legal information you want to include. When you register your business with the government, be sure you’re covering registration on all the levels required for your business’ location.

Startups 101

Startups Top of Funnel Work Management Business 101

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 128

Social Media Media Paid Content Conference 128