Blog, Co-Registration, Multi-Channel and ROI

Not Tracking Social Media ROI is Your Fault

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media

Social Media ROI Media Correlation

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Modern prospects start their buying journeys on diverse channels, including social media channels.

Lead Generation

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Develop customer relationships, automate marketing programs, measure marketing ROI. Channel Management. Marketing Automation.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency

Efficiency Marketing Budget Marketing Management Effectiveness

How to run effective campaigns

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? Campaigns often span across channels and funnel stages. What is a campaign anyway?

Campaigns

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

JANUARY 14, 2024

Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more. It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Content marketing is the kind of marketing that delivers ROI you can measure. It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content marketing isn’t just a business blog. Content goes far beyond blog posts.

Marketing Budget

Marketing Budget Paid Content ROI Marketing & Strategy

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

JANUARY 14, 2024

Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more. It stands out for its AI-driven capabilities, which help users transform text content like blog posts or articles into compelling video narratives.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS

RSS Paid Search Agency Social Media Email Marketing

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. So what’s the catch? Paid Media.

Interactive Marketing

Interactive Marketing Top of Funnel Webinar Metrics Sales Management

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.

Paid Content

Paid Content CMS Development Lead Ranking Work Management

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. heck, even marketing acronyms. For example, Amazon, Apple, and Nike are primarily B2C companies.

Paid Content

Paid Content Sales Management CMS Development Work Management

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic. There are three parts to this article.

Inbound Marketing

Inbound Marketing Paid Content B to B Lead Scoring

B2B Marketing Zone

Not Tracking Social Media ROI is Your Fault

7 Reasons to Use Content Marketing for the B2B Lead Generation

Webinars

Trending Sources

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Webinars

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

How to run effective campaigns

45 Best Digital Marketing Tools to Boost Your Business

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

45 Best Digital Marketing Tools to Boost Your Business

3 Reasons Email is the Coolest Vampire Today

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

The Ultimate Dictionary of Marketing Terms You Should Know

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

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