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How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites. The key takeaways.

ROAS 107
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4 reasons personalization matters now more than ever — and how email can help

Liveintent

Just look at Groupon, an eCommerce company whose entire business model lies in consistently delivering personalized offers and recommendations to its customers. Rue Gilt Groupe, an eCommerce company, works with LiveIntent to automatically build personalized email campaigns based on the items in users’ carts.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Highlight testimonials.

eCommerce 209
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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. This makes your ad more relevant to users, increasing the chances of people clicking on it.

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Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Learn more about email marketing through our blog here. . Learn more about affiliate marketing through our blogs here , and here. In this blog, we are going to take you through all aspects of a successful e-commerce marketing plan. Read more about Amazon’s road to success on our blog here. .

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

In this blog, we will share online advertising statistics, impressive Google Ads Stats, and also about other advertising platforms, including trends and insights on popular platforms, advertising formats, and performance metrics. Average Click-Through Rate (CTR) Across All Industries. Average Conversion Rate for Search Ads.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. As ecommerce store owners see their products fly off the shelves, they’re less motivated to offer holiday discounts. Your eCommerce site has many chokepoints that take your online visitor from one stage to the next in their buyers’ journey.