Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. 2) Business and lead generation. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Widely used by publishers and event organizers, it will work well in tech and industrial categories. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

ClearVoice

SEPTEMBER 4, 2020

More than 3 in 4 consumers use Google Maps when searching for nearby businesses. More than 200 million Instagram users visit a business profile at least once per day. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SocialPilot

DECEMBER 6, 2023

Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. You can find more tips on the Facebook algorithms change blog. Social media has become a beloved platform for connecting thousands of people. Absolutely no! billion users worldwide.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Some examples of digital products are video games, music, movies, apps, and e-books. You can download or stream these products on your device and use them whenever you want. Why Sell Digital Products?

Examples 91

Examples Product Work Management Marketing Management 91

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Not surprisingly, everyone is spending more time online streaming movies and TV shows, video chatting with family and friends, and playing video games.

Brand Identity 147

Brand Identity Branding Media Content 147

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who were the winners of each of the 10 categories? Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Sprout Social

SEPTEMBER 16, 2022

This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe Express revolutionizes the webinar software category by bringing live streaming technology and virtual event engagement tools to high-frequency webinars. Leveraging SpotMe’s live streaming technology, marketers can now significantly extend the reach of their webinars, with initial reach of up to 5,000 attendees.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. The community following those hashtags is interested in vehicles or products fitting in those categories. Skillful Instagram Live. Click To Tweet.

Features 111

Features Examples Paid Search Agency Communities 111

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Take a look at the titles for your current videos.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. Image credit: KoMarketing. Company leadership expects measurable results. And measure them? LinkedIn Pulse ). HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Their photos, blogs, or videos captivate and encourage people to buy anything from high-end jewelry to a natural fruit snack. Five Benefits of Brand Ambassadors for eCommerce Business. Two Types of Brand Ambassadors.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. The pandemic has changed the way we not only live but consume content as well. Video marketing. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses.

Content 88

Content Sample Class Storytelling 88

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

The category with the highest percentage of mobile search volume is food & beverage with 72%. Businesses in these industries and many others will instantly see results when incorporating mobile into their strategy. Or say you’re reorganizing the living room and want to check out coffee tables. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

ClearVoice

SEPTEMBER 15, 2020

What businesses are giving them to consume, and how they’re doing it, is undergoing a rapid transformation. Sponsored content and direct mail-driven lead-generation streams have been around for decades. Video content viewership is up 60 percent, according to the same Nielsen study. What is content marketing? (A

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Hubspot

JANUARY 21, 2020

Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. Target audiences are used to define the buyer persona of a business, as well. What is a Target Audience?

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. Because I actively engage with content and video marketing posts in my feed, I was shown an ad that targeted those interests and my behavior on the platform. Traditionally, LinkedIn is a place for B2B marketing.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

ClearVoice

JULY 13, 2022

This is the group of adults who, as kids, experienced the fast growth of the digital age and fondly remember the birth of streaming movies, high-speed internet, and everyone getting their first mobile phone. Popular online shopping categories include takeout dining, fashion, beauty, and travel. Yes, you could be doing it wrong.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Hubspot

AUGUST 30, 2016

Raise your hand if you’d rather watch a video to learn something new than read about it. 59% of executives say they’d rather watch a video than read text , too. And really, that number makes sense -- we are a society of video streamers. (I How Live Streaming Works. Go ahead -- you’re not alone.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be.

Trends 101

Trends Marketing AI Work Management Planning 101

ClickZ

APRIL 18, 2020

As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance of information that can help fill that gap. A survey published by marketing technology company Scorpion , revealed several changes in consumer behavior that reflect an adaptation to a new way of living. Social media usage: 33.8%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

KoMarketing Associates

APRIL 24, 2014

I always find it interesting that “SEO” gets put in an isolated category. From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Vidyard

NOVEMBER 21, 2016

Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But employees are too busy for you and your messages! But are you using video? But how do you do it?

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

DealSignal

FEBRUARY 18, 2024

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. While every prospect is indeed a lead for your business, not every lead qualifies as a prospect. Table of Contents [Open] [Close] What Is Sales Prospecting?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65