Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

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Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

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Act-On

NOVEMBER 15, 2023

Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. What do you hope to accomplish through sales enablement? Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

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WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

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Case Study Case Studies Studies Best Practices 120

Marketing Insider Group

SEPTEMBER 10, 2019

As you can see by our posts, we practice what we preach here as well. Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. Many of our best posts don’t come from me.

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

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Lead Capture Case Study Case Studies Conference 74

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 136

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 136

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

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Paid Content Customer Surveys Marketing Budget Paid Search Agency 312

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

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Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Learn more about email marketing through our blog here. . Learn more about affiliate marketing through our blogs here , and here. In this blog, we are going to take you through all aspects of a successful e-commerce marketing plan. Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Televerde

JUNE 7, 2022

Also called fair-chance hiring, second-chance hiring is the practice of hiring individuals with criminal records. The post A Case Study In Second Chance Hiring appeared first on Televerde. However, employment is a significant factor in reducing recidivism. This is why second chance hiring is so important.

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Sana Commerce

JULY 16, 2023

In this blog, we will explore what composable commerce is, how it relates to MACH architecture, and how you can use it to put your B2B business ahead of the curve. The former aims at PALFINGER offering integrated complete solutions, while the latter focuses on practically leveraging the potential of digitalization.

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Case Study Case Studies Work Management Enterprise Management 52

Marketing Insider Group

AUGUST 20, 2020

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. Content that is of a high quality, uses SEO best practices, and is interesting wins traffic.

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Paid Search Agency Traffic Content Marketing Companies 264

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

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BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

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Demand Lead Scoring Lead Ranking Marketing Budget 221

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. In most cases, these implementation motions join teams in working together where no or little previous collaboration existed. Platform implementations supply meeting and communication structures across functions.

Case Studies 90

Case Studies Case Study Studies Planning 90

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run. Key Takeaways from the Presentation. How to leverage search and content analysis to inform tactics and improvements.

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Case Study Case Studies Marketo Studies 120

RebelMouse

JANUARY 10, 2024

These sticky elements are common for blogs and articles, allowing users to easily share content. Check out the following case study findings on sticky sidebar performance: Scroll-to-Top Buttons Users often scroll through lengthy pages, and having a scroll-to-top button offers a convenient way to swiftly navigate back to the top of a page.

Positioning 103

Positioning Design Examples Practices 103

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison’s study of 10,687 business cards and documents requiring transcription determined standard OCR was accurate 60.34% of the time.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

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Case Study Case Studies Studies Enterprise Management 54

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Read this interactive quiz case study to see how Outgrow interactive content helped them achieve their objectives.

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Case Study Case Studies Outgrow Studies 45

Vision Edge Marketing

APRIL 16, 2024

3 How-Tos for Navigating Digital Transformation to Achieve Advantageous Excellence Advantageous excellence refers to the strategic utilization of technological advancements and innovative practices to attain a competitive advantage and drive sustained success. This was the case for Coca-Cola Bottling Co.

Digital Transformation 273

Digital Transformation Work Management Terms and Conditions Marketing Management 273

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 281

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 281

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

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Case Studies Case Study Studies SEO 73

Act-On

FEBRUARY 16, 2024

5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study. Rely on the team.

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Case Studies Case Study Studies Advertising Agencies 58

Content4Demand

MARCH 14, 2019

Blogging and social media rounded out the strategy. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com. The post SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix appeared first on Content4Demand. Serenading Top Prospects.

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Case Studies Case Study Studies Ad Building 69

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Let’s get started. Or suppose your team has trouble identifying and closing deals with high-fit target accounts.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

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Newsletter Planning Paid Search Agency Work Management 134