Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Top Rank Marketing

FEBRUARY 26, 2024

A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Again, it comes down to differentiation. It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Sales enablement: the case for video in sales communication. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Envy

JULY 31, 2017

Key differentiators. By combining HubSpot, the inbound marketing strategy and PPC, we could easily attract, engage and convert leads with top notch content (ebooks/ whitepapers/ blogs), engage with social media influencers and convert leads to MQLs. What they offer. Who are their buyers. Step 2: SEO review. Want to be next?

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Nutanix The Forecast. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? They differentiate themselves in the right way. But as you soak up these tangible tips to content differentiation, please remember: EVERY golden egg content creator got to the top over time, with careful tests, tweaks, and attention to their audience. Click To Tweet.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Tiecas

FEBRUARY 5, 2024

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Launch Marketing

APRIL 10, 2024

Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. There might be certain things you can do to differentiate yourself compared to competitors and stand out. It can be something as simple as a testimonial or as detailed as a case study.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. You need to expand your definition of content. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

xiQ

DECEMBER 7, 2023

xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. Orchestration of Personalized Strategies Personalization has become a key differentiator in B2B sales.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

G2M Solutions

JULY 20, 2023

Soon your heartfelt blog, proven sales playbook, LinkedIn post, carefully crafted case studies and artfully created eBooks will be swamped by a Tsunami of competently written but utterly vanilla schlock. If you think your target audience are experiencing digital fatigue now - you ain't seen nothing yet!

Case Study 62

Case Study Case Studies Content Differentiation 62

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. The post B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know appeared first on B2B Marketing Blog | Webbiquity.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

SEPTEMBER 17, 2020

CEOs are interested in customer experience because it’s now a key differentiator. According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . CMOs can build business cases to show how their ideas can provide significant value that they can account for through real numbers. Constant Innovation.

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Webbiquity

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Image credit: CMI.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Heinz Marketing

SEPTEMBER 20, 2023

In that case, their counterparts on the sales side may have already figured out an excellent way to get that value across to prospects. This iterative process leads to more effective messaging that speaks directly to customer needs and differentiates the business from competitors.

B2B Sales 94

B2B Sales B2B Marketing B2B Case Studies 94

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

MARCH 18, 2021

In this blog, we discuss six tips for establishing a social media strategy built for success. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. What you need is a strategy that actually works. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Lake One

JULY 18, 2023

In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth. In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Hinge Marketing

AUGUST 14, 2014

Studying the Pioneers. In order to identify these qualities, we had to understand the firm’s differentiators. And for a firm of RS&H’s scope and ambition, we would have to understand not only their firm-wide differentiators, but also the unique characteristics of each practice area. On Twitter or LinkedIn?

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Our Services. See Our Work.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. For smaller companies, it makes more sense to choose just one or two significant differentiators.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Strengthening SEO through optimized blogs and pages is critical to building your brand visibility, establishing authority, and improving conversion rates.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62