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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Add case studies to email campaigns, workflows, newsletters, and even your email signature to build brand awareness and nurture leads. Add to Your Blog. Source: Wyzowl.

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Use photos of your employees and customers, to show the people behind your company: who they are, what they do, how people like working at your company, and how your business helps customers. Publishing a series of blog posts around interviews of industry experts and influencers. Build your own online platform.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

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9 Awesome Ways to Market a Business Blog

Hubspot

We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

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How to Be an Awesome Blog Commenter

Hubspot

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. Please don’t.