Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Media Post 6.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Outgrow

NOVEMBER 20, 2022

So, in this blog, we will discuss the various stages of a lead funnel, its benefits, and how you can build and manage a lead funnel for your team. A lead funnel is a systematic approach for generating potential customers through a series of distinct stages. What Is a Lead Funnel and How to Create One in 5 Minutes?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 117

Social Media Training Course Resources 117

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. While the duties of public relations and marketing can overlap, the two serve different functions.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Sana Commerce

AUGUST 27, 2022

For more checklists and best practices to steer you through your entire e-commerce project — from planning to going live — download our Ultimate Guide to E-Commerce. For more checklists and best practices to steer you through your entire e-commerce project — from planning to going live — download our Ultimate Guide to E-Commerce.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SalesIntel

MAY 3, 2021

Use Internal Resources for LinkedIn Prospecting and Content Creation. The consideration that marketing and sales are two separate teams with two different goals is over. ” You will then narrow down the opportunities through filtering by: Connection (1st, 2nd, 3rd). # This is where your smarketing plays a vital role.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Atomic Reach

MARCH 18, 2019

Elizabeth Marsten – Senior Director at CommerceHub. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 64

Account Based Marketing Ideal Customer Profiles Planning ABM 64

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Business Brainz

MAY 4, 2021

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends. Put simply, it’s a form of B2B marketing that focuses on targeting fewer, high-value accounts, rather than trying to engage with many accounts. What is Account Based Marketing ?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning ABM 52

Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. My name is Larisa Bedgood, and I’m the VP of Marketing here at V12. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Hinge Marketing

JANUARY 19, 2016

Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line. But if you’re newer to marketing it can be difficult to develop that proof of value. Know Your Role.

Work Management 48

Work Management Planning Marketing Management Peer-to-peer 48

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Pick a specific role and a tight set of seniority levels (for example, only Engineering Managers and Directors – not including CTOs and Team Leads). Start With a Narrow Buyer Persona, Not a Broad One. Here’s an example.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Agile Marketing. 1) Responsive Websites. But not anymore. Responsive website).

Planning 48

Planning Work Management Trends Marketing Management 48

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so. There are two reasons.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Hubspot

JULY 11, 2016

Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. 3 Key Takeaways From Today's Content Marketing Landscape. 2) Location makes all the difference.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Pick a specific role and a tight set of seniority levels (for example, only Engineering Managers and Directors – not including CTOs and Team Leads). Start With a Narrow Buyer Persona, Not a Broad One. Here’s an example.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Launch Marketing

DECEMBER 20, 2023

LinkedIn is a dynamic hub for B2B marketing leaders unlocking access to reach a highly targeted, professional audience. In this blog post, we’ll delve into LinkedIn advertising best practices and benchmarks that hold the potential to steer your campaigns toward a resounding success.

Advertising Benchmark 62

Advertising Benchmark Linkedin Allocation Advertisements 62

Hubspot

MAY 18, 2012

But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work? Just as with any marketing initiative, to run a successful Facebook marketing campaign, companies (especially those with a $10 million budget) need to consider many factors before even logging into their Facebook account.

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Contently

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Set a mission, goals, and KPIs. Study your audience.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

Sana Commerce

MARCH 23, 2023

Table of contents 6 signs it’s time to replatform your B2B e-commerce site The decision to replatform can be scary. Table of contents 6 signs it’s time to replatform your B2B e-commerce site The decision to replatform can be scary. What are the main reasons to replatform? There are a lot of variables and unknowns.

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Content4Demand

SEPTEMBER 16, 2020

Buyer enablement content has become even more valuable now that much of the world has pressed “pause” on large in-person events. Even prior to the pandemic, the annual Content Preferences Study from Demand Gen Report found that 67% of buyers are relying on content more than they did last year to research and inform their purchase decisions.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Sharpspring

SEPTEMBER 17, 2020

While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. For instance, you might capture contact information on your website, which then feeds into your email marketing strategy. Map the Buyer’s Journey.

Advertising Channels 89

Advertising Channels Marketing Strategy Marketing & Strategy Marketing Management 89

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Mobile email marketing lags consumer adoption.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We

Paid Content 106

Paid Content Webinar Metrics Brand Identity Branding 106

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Instead, they chose the cookie.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52