Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. These insights can help drive messaging, content and sales efforts as well. In reality, B2B marketing can be as personal as the best B2C marketing.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

DiscoverOrg

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Embrace these lead generation software, or should I say, superheroes!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Prospectr

FEBRUARY 28, 2017

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. In fact, written right, they can bypass nearly the entire sales cycle and literally almost close your leads for. Personalization in Email Lead Nurturing. So stay tuned.

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 93% of sales executives have not received any formal training on social selling ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Televerde

SEPTEMBER 25, 2019

Has your marketing funnel dried up? Is your sales team stranded in a barren desert of ‘not interested’ and ‘put me on your do-not-call list’? With rapid advances in technology forcing every organization into an uncertain future, many companies benefit from choosing to outsource their lead generation.

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

Martech

MAY 18, 2023

While metaverse and web-based events offer more interactive engagement opportunities, they may require a more strategic approach to lead generation and follow-up. By doing so, you can tailor your lead-generation activities and follow-up strategies to maximize their effectiveness and drive better results for your company.

Webinar Metrics 92

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 92

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. You then promote the event through blast emails and social media and throw any attendee leads over to the sales team for follow-up.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. The content you should use depends on how the lead generation program is structured. Follow Up NOW!

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 107

Social Media Advertisements Advertising Tools 107

BOP Design

MARCH 30, 2021

Let’s take a quick look at the numbers: 40% of B2B marketers say email marketing is a tactic that is critical to their success. 73% of successful content marketers nurture subscribers, audiences, or leads. For many prospects, the buying process can take weeks or even months from start to finish.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Lead Liaison

JANUARY 3, 2023

People fall through the cracks and don’t receive follow up, and you have a delay in processing your data. . This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. Only scan potential customers (exclude vendors, sales people, etc). 2: Keep it Simple.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Only B2B

FEBRUARY 6, 2018

On the other hand, demand generation drives awareness for your product/services. You are right, demand generation tops the sales funnel. Source: Mailmunch on Beginners guide to sales funnel. Demand Generation and Inbound marketing. Demand generation focuses only on attraction. Merging both.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Adobe Experience Cloud Blog

JANUARY 15, 2014

Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 106

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Optinmonster

JUNE 11, 2024

For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Plan Your Sales Refrain from deciding on a whim what products you will put on sale on a given day.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

SalesIntel

OCTOBER 27, 2022

Lead generation has been around for a long time, but methods have progressed beyond seeing who replies to marketing emails and directing them to the sales team. As the self-directed consumer is flooded with information, you need new, inventive tactics to cut through the clutter and reach out to potential customers.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Martech

AUGUST 22, 2023

The technology shouldn’t be used simply to blast out a higher volume of emails or ads. Getting closer to high-value sales The ABM strategy shouldn’t be confused with lead generation and getting new prospects into the sales pipeline. Business email address Subscribe Processing. Get MarTech! In your inbox.

Account Based Marketing 93

Account Based Marketing ABM Planning Paid Search Agency 93

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Nurture the Leads you Have.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

FEBRUARY 24, 2013

I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead. Content Strategy.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Only B2B

JUNE 18, 2021

Businesses use sundry marketing techniques to reach a wider audience and make more sales. Email Marketing is the process of sending promotional messages to your prospects or targeted customers. Email Marketing is the process of sending promotional messages to your prospects or targeted customers. “It

Statistics 127

Statistics Email Marketing Planning Stats 127

LEADership

MAY 20, 2015

An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. Multi-tone Paint a.k.a.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Metadata

FEBRUARY 7, 2024

A product launch demands all you’ve got to make sure you position the product correctly, your Sales team is ready to sell it, and your customers actually use it. The entire team should be part of the planning process: While the product launch is primarily your responsibility, don’t make decisions in a silo.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Most of us remember a day when sales reps used to be able to generate their own leads. The game has changed.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The ABM Agency

JANUARY 28, 2021

It’s so effective that in 2019, approximately 71% of marketers reported their demand generation budgets would increase the following year—with 46% reporting their budgets would increase by over 20% ( Demand Gen ). What is Demand Generation? At its core, demand generation is a true omnichannel marketing approach for B2B companies.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Inbox Insight

APRIL 12, 2020

Blanket email blasts. These targeted campaigns speak directly to those who are actively looking for solutions, but remain hands-off in approach and never promote with a noticeable sales pitch. An organization that has a successful inbound marketing strategy will invest a lot of time and resource into these types of tactics: Blogging.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Advertising Agencies Planning 98

PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 62