The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

FEBRUARY 24, 2020

Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Paid Content Promotion: A Comparison Of The Different Platforms. Content promotion is all over the place for most brands.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison. How do you update contact data?

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Single Grain

FEBRUARY 24, 2020

Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. Paid Content Promotion: A Comparison Of The Different Platforms. Content promotion is all over the place for most brands.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Smashmouth Marketing

JUNE 5, 2009

We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 nice blog comparison of LeadLander and Google Analytics ]. Measure the effectiveness of campaigns. each, the additional leads are a bonus).

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Definite ROI for our 2 appointments (3 days for $15, 2 meetings, $7.50 The LeadLander search function, where you can search by strings in URLs is valuable as you can use it to track specific links. Measure the effectiveness of campaigns.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

I’ve seen many ESPs help clients deliver amazing ROI. Doesn’t behaviorally targeted engagement sounds a heckuva lot better than batch and blast? Check out the “Feature Comparison” chart below: See what I mean about primitive cell phone vs. smartphone? And to be clear, it’s not that traditional ESPs don’t work.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Everything Technology Marketing

APRIL 8, 2010

Step 5 - Invest in Marketing Automation One size fits all mass email blasts, for example, don’t provide the level of return you are looking for. Marketing automation will allow you to have very targeted digital conversations with your audience triggered by prospect profile and behavior, driven by their buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Convert

MARCH 10, 2022

Because chances are, you may not be able to generate an ROI for your testing at that stage. Any ROI you get from free products will always be 100%, as long as you learn something. Google Optimize is a throttled version of Google Optimize 360 as you can see in the comparison chart above. Such as: 1. Feature limitations.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

seo.co

FEBRUARY 10, 2022

What Works in Online Marketing survey, 40% of SEO agency respondents (114 out of 284) indicated that they were not sure about their ROI from on-site content marketing efforts, and 43% (123 out of 289) weren’t sure about ROI from their off-site efforts. Content Marketing ROI. What is ROI? Goal criteria.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Hubspot

FEBRUARY 3, 2012

Achieving measurable ROI (return on investment) is another challenge that marketing professionals face in the land of email marketing. For instance, you might see that your email blast got a 3.4% The solution to achieving measurable ROI from your email marketing campaigns is to practice closed-loop marketing.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. Properly nurtured leads reduce the overall customer acquisition cost (CAC) by an average of 33% and bring in a 45% greater ROI for your business. Set Your Goals and Make a Plan.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Hubspot

MAY 19, 2020

Even though it can be difficult to make a topic like photo event sizes a blast to write about, I've learned some tricks that can end up making those not-as-fun topics equally as exciting. When I first started at HubSpot, I was assigned a blog post on the ins and outs of ROI.

Tips 100

Tips Hubspot Stats Blast Campaigns 100

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Basic reporting- email and landing page campaign stats ROI analytics SEO and keyword tracking A/B Testing Web analytics Predictive Analytics. You will get more accurate ROI calculations.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. More traffic = more revenue, right?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Single Grain

MAY 12, 2020

63% of businesses say that video gets the beset return on investment (ROI) on social media. In comparison, the concept of regularly rolling out fresh, unique video content is a daunting prospect. Whereas vlogs are regular, possibly even daily, productions, you can generate a decent ROI with a weekly or monthly webinar.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

ActiveDEMAND

MARCH 18, 2016

In comparison to most call tracking packages that merely provide data, CallForensics provides answers to questions such as: • How many inbound calls are actually viable sales leads? • How can (a marketing agency) provide tracking numbers to their clients’ most promising prospects?

Personalization 40

Personalization Marketing Management Marketing Automation Services Blast Campaigns 40

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. More traffic = more revenue, right?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Hinge Marketing

DECEMBER 29, 2015

Marketing automation tools are all glitz with little to no ROI. Time equals money, and that is an ROI. According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. Marketing automation tools are just too complicated.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. Like TV commercials can be muted, users can block you on Twitter or unsubscribe to your emails if you blast your message in their faces without providing useful content or yes, deals.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Single Grain

NOVEMBER 16, 2023

They are effective for conveying statistics, illustrating processes or presenting comparisons in a visually appealing manner, like this one about marketing moats : Publish content by considering your audience preferences and product complexity. Upgrade to the premium version for $89/year and never look back.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

JUNE 26, 2018

That means, not sending generic email blasts. Was your deliverability rate high in comparison to previous periods? 60% of marketers believe that email marketing produces a positive ROI. Our subscribers are humans, after all, and we should do our best to treat them as such. We talked about segmentation briefly above.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Single Grain

JULY 19, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”. All You Need to Know About the ROI of Influencer Marketing [infographic]. Predicting incentives with ANN.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”. All You Need to Know About the ROI of Influencer Marketing [infographic]. 7) Social Messaging Apps.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. How do you create and publish content that will result in positive ROI? But how do you know where to start? This will give you the insight you need to create the most effective and engaging content.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Referral Rock

NOVEMBER 7, 2019

You can provide quick updates and blast it out for all to see at their own leisure. Your business is thinking high ROI, while the customer is just happy to be paying good money for an even better product or service. In fact, many people still go directly to Yelp to do a quick service business comparison.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

You can provide quick updates and blast it out for all to see at their own leisure. Your business is thinking high ROI, while the customer is just happy to be paying good money for an even better product or service. In fact, many people still go directly to Yelp to do a quick service business comparison.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Adobe Experience Cloud Blog

MARCH 14, 2013

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? Methodologies to Measure Marketing Program ROI.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145