B2B Marketing Traction

APRIL 23, 2015

But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

APRIL 22, 2013

Have you ever tried to get projects done when working with a micromanager? Micromanagement may have its pluses when you’re running a business and on multiple deadlines, but it can make the marketing work environment stressful and unproductive. Why shouldn’t they direct the details? Micromanagement leads to poor morale.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

DECEMBER 12, 2012

Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. I’ve had many questions on how to use LinkedIn endorsements.

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JUNE 14, 2012

Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success. Rather, ask this question of a good designer – “What design would get the best response from our prospects?” Stop the Insanity.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

MARCH 13, 2015

The best marketing providers have executed the tactics they recommend. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Since 1997 we’ve worked with hundreds of companies to reduce marketing waste and increase results.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MARCH 9, 2012

Traditional outbound marketing (advertising, direct mail, email) still works. Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach. ” Traditional marketing alone no longer works. ” Traditional marketing alone no longer works.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

APRIL 1, 2013

What’s the best way to work with these marketers? In addition to working from a marketing plan and timeline, focus on results with the bright-shiny-object marketer. Contact New Incite today to find out how we’ve worked with marketing departments like yours to implement successful marketing processes.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 31, 2012

So what uses might those of us who work in B2B Marketing have for Pinterest? hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees. Karlie recommended a board for best tips for trade shows.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

DECEMBER 26, 2011

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. This works especially well if you are a known brand.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Yet there is proof that content marketing works. The above are five reasons SuperOffice’s content marketing worked. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MARCH 5, 2013

The myopic marketer may say things like, “ We’ve always done it this way ,” or, “ I can’t see how that will work.” ” They don’t want to try new things because they don’t know how they work or what results they will get. How do you deal with a myopic marketer?

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. You’re best off working with a web developer who can develop using an open source platform or from scratch. Read my previous posts on SEO best practices here.).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. How do you create a positioning statement? But why take the chance?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

OCTOBER 8, 2012

For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee. If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

JANUARY 12, 2010

What are the best ways to market to them? What worked last year? What did not work? When will you execute each marketing tactic and who will do the work? What are their needs, behaviors, desires, interests, preferences? What trends affect them? What new needs do they have? What tactics will you implement next year?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

NOVEMBER 8, 2013

I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. It’s a really effective facilitated discussion each week about best practices in B2B marketing. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

MAY 11, 2015

At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial. There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 9, 2012

To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? This is where you have to know what form of communication your customers want, where they like to go, and the best way to get in front of them. If you don’t know, hire an expert!

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JUNE 20, 2014

We make sure all the features work and all pages are consistent. We pay a professional designer who comes up with rough concepts, we choose one, they refine the logo and finally deliver final artwork for printing or online work. The biggest problem with open source websites like WordPress. Keep a web developer involved.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 14, 2011

Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.”

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

APRIL 13, 2015

You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. For some it’s the next best thing to being there. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. Is Skype and “in-person event”?

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 18, 2009

What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. What’s your best brainstorming story? Discuss what went right in the past. Open a discussion of what went right in last year’s marketing plan. What can be improved? Brainstorm new ideas.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. He’s very connected with his peers and follows the best thought industry leaders online.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

OCTOBER 27, 2011

Are you sure that the marketing you spend money on is working? A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

Egos and “cool designs” can override what is best for the business or even the customer. CMOs must be strong leaders with an ability to steer the marketing department to working in the right direction – focusing on customers and getting results for the business.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

When asked about the problem in an interview on Bloomberg TV (as quoted in the Huffington Post ), Wilson said the following: “They don’t work for some women’s bodies,” Wilson said… “It’s really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it.”

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

OCTOBER 25, 2012

It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. Does that person create great designs, and is there enough work to justify a full or part time position? When it comes to your marketing, let’s face it. Do you have an in-house graphic designer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? What works, what doesn’t? Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. How do you price your products? Money Photo from Flickr, Some rights reserved by Casey Serin.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JULY 1, 2015

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

AUGUST 16, 2010

I started directed successful web site and SEO in 1998 (among other marketing), when I first worked on a client’s web site. They learned SEO when they got in but they haven’t kept up with best practices and they’re still proposing old tactics – I kid you not! ” He said, “$400.” ” Eeeesh!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. They caution that consultants should not lie or be something they are not. A selfish advisor wants to win more than help the client.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JUNE 4, 2015

It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them. A video of your best sales presentation. A video of the first delivery of a product to a customer.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2010

The best renewable source of energy is solar, but it’s expensive. Caltech is working on making inexpensive solar cells from rust and fool’s gold. He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100