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Paul Gillin

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B2B Blogging Excellence

Paul Gillin

It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. Emerson Process Experts was born. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Search Engine Magic.

BtoB 50
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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Sales pros are naturally competitive, so make the process of building social capital a game. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Here’s his advice for dealing with each of these anti-social behaviors in order.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Remarkably, only 18% said they have “formal tracking process in place to manage processes and better understand success criteria.&# Monitor Social Conversations. Manage Social Content.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

The best way to provoke discussion on LinkedIn is to ask questions. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. LinkedIn processes these short links just like regular URLs. Here are a couple from the Sales Best Practices group: Eat that Frog! Mark Twain.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. ” I’m still writing it more than six years later.

BtoB 50
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Live Blog: How to Make Collaboration Cook

Paul Gillin

Make it part of the organic learning process. Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Half-day sessions built in lunch gatherings so that employees would network with each other.

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Microsoft Down, But Hardly Out

Paul Gillin

Stack ranking works great for sales forces and process-oriented jobs, but it’s a disaster when applied to engineers, programmers, graphic artists or writers. Futurist Thornton May recently told me that Microsoft goes into the top engineering schools each year and scoops up as many of the best graduates as it can get.