B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Vidyard

JANUARY 8, 2021

And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options.

Training 65

Training Top of Funnel Resources Work Management 65

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Madison Logic

FEBRUARY 7, 2024

However, it’s important to view the technology as more of a tool for inspiration rather than a replacement for the human element. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Webbiquity

DECEMBER 26, 2012

What are today’s best practices for B2B PR? Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Thinking of effective lead nurturing strategies, savvy marketers are baffled by several questions in mind, such as: How to figure out the effective lead nurturing strategies that deliver the best results?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

KoMarketing Associates

MARCH 24, 2014

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Outreach

FEBRUARY 27, 2020

A recent Forrester report found that customers want instant access to information and interactive tools that they can use to determine if your product is right for them. These are things that chatbots and other automation tools can do for you. Become well versed in new channels, programs, and trends. Follow your customer’s lead.

Lead Scoring 52

Lead Scoring Lead Ranking Tips High Quality Lead 52

Metadata

FEBRUARY 14, 2024

Pro Tip: Create targeted audiences with your best-fit customers in mind (aka the ones who close the fastest, have the greatest lifetime value, and renew early). Pro Tip: Create targeted audiences with your best-fit customers in mind (aka the ones who close the fastest, have the greatest lifetime value, and renew early).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

markempa

NOVEMBER 29, 2016

I definitely saw it as a research tool. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. I literally just had this question, being interviewed for a Forrester research report on social selling. Yeah, absolutely.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Fighting The Great Resignation “is about building the best culture,” said Lindsay Boggs, sales development rep leader at Lucidworks. Here are some ideas to get you started: Discover timely insights and useful sales tips. When we can show up as leaders in the way they need, we can get the best out of folks.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Salesforce Marketing Cloud

OCTOBER 12, 2021

A peek at LinkedIn now shows more than 2,000 open job listings for CROs, most of them posted in the last month. Discover timely insights and useful tips. Add to that, the C-level title is a great way to recruit talent in an escalating war for the best sellers. Chief revenue officers (CROs) seem to be everywhere these days.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Data Cleaning/CRM Appending

MARCH 29, 2019

However, the good news is, according to Forrester, Social selling can increase the chance of generating leads by 72%. Being said that, in the upcoming article we present the 3 major tips and tricks that will help you double your pipeline and come out as a clear winner in the sales department. It is a website to rely on.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

ClearVoice

JUNE 11, 2019

Well, actually, although tracking and showing ROI may not be your favorite part of the job, the truth is that various tools and tactics are available to us, meaning invoking ROI to defend your marketing efforts is more manageable than you might think. And then figure out areas where SEO can best contribute to that work.”.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Marketers Need to Evolve. Are your activities driving the results that you want (or expect)?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

Content4Demand

JANUARY 10, 2019

Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. The fact that webinars are a wildly popular marketing tool does not mean that they’re wildly successful. On With the Webinars. How to Create and Host a Webinar: The Ultimate Start-to-Finish Guide (+ Expert Advice).

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Attendify

AUGUST 21, 2019

Here’s a thought: Why not borrow a best practice of modern customer service teams and create internal tenets for how your attendees should be treated? Tools and tips: Gathering and analyzing attendee feedback can be overwhelming; luckily a number of innovative event tech tools are making it easier. Even better?

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. Demand Gen Blogs to Study. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Unbounce

MAY 15, 2019

But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Looking again at our example, the best move for improving conversions depends on the company’s target and goal. Share her awesome tips on Twitter.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

SpotMe Blog

JUNE 30, 2023

Using marketing automation tools to send the right content to the right people at the optimal time. 5 Leverage your contact database by inviting people from your CRM One of the best ways to boost event attendance is by inviting people already in your customer relationship management (CRM) system or email contact list.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), As a B2Ber, I can really appreciate these tools.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

SnapApp

JULY 10, 2018

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. Forrester B2B Marketing Forum. Demand Gen Blogs to Study. Lead Generation: Lynda.com.

Training 48

Training Demand Demand Generation Agencies Planning 48

Martech Advisor

DECEMBER 16, 2019

Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

markempa

JANUARY 25, 2018

This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. In this post, you’ll get 7 tips to increase your lead generation ROI by improving how you route leads. Here’s why: According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. Several tools for prospect intelligence: Lead scoring provides real-time insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Conversation Equation.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. B2B sales best practices Examples of B2B sales B2B sales tools Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Tips, Tactics and Techniques. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty.

Social Media 100

Social Media Paid Content Tactics Tips 100

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

DiscoverOrg

SEPTEMBER 14, 2018

Best Dreamforce sessions for Marketing. Best Dreamforce sessions for Sales. This panel of powerful, visionary female movers and makers will discuss tips and secrets to success (because somehow, in 2018, they are still the exception to the rule ). Get off the beaten trail. Don’t worry, there’s something for everyone.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40