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Digital B2B Marketing
JANUARY 3, 2013
These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Saying Thank You improves open rates and click rates.
LeanData
JULY 19, 2022
Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.
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Customer Experience Matrix
APRIL 15, 2012
In general, this study shows substantially lower open rates than other studies, somewhat higher click rates, and higher bounce rates. I’ve calculated the click-to-open rate, which isn’t necessarily the result you’d get if you looked at the actual average. These vary pretty widely, especially for open rates.
Leadspace
OCTOBER 5, 2016
Marketers are seeing decreasing results from marketing automation, including lower open rates and conversions, primarily because they are using stale data from their CRM or traditional data vendors. Dreamforce is always the best place to see the Salesforce vision of the future. Einstein will be awesome for sales acceleration.
The Point
JANUARY 13, 2015
A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.
Outbrain
SEPTEMBER 4, 2019
And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.
Vidyard
MAY 10, 2016
Michael and his team were recently awarded a Markie at Oracle Modern Marketing Experience for Best Digital Marketing Ecosystem. The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. The Big Stack.
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