LeanData
JULY 19, 2022
Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.
Customer Experience Matrix
APRIL 15, 2012
This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Silverpop is also the only study to give both bounce and unsubscribe rates – the others give one or the other. These vary pretty widely, especially for open rates. Here is the U.S.
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Digital B2B Marketing
JANUARY 3, 2013
You examine everything in your bid for more opens, more clicks, more leads and more sales. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Saying Thank You improves open rates and click rates.
The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
Leadspace
SEPTEMBER 27, 2017
One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates. Results like 40% increases in ASP , tripling lead-to-opportunity conversion rates, > 40% increases in win rates , doubling lead conversion rates and more.
Leadspace
OCTOBER 5, 2016
Marketers are seeing decreasing results from marketing automation, including lower open rates and conversions, primarily because they are using stale data from their CRM or traditional data vendors. AI is certainly at the hype stage right now, and the hype will only grow. Solving that problem is fundamental to the success of AI.
Outbrain
SEPTEMBER 4, 2019
And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Oracle Eloqua . Bonus point: Oracle Marketing Cloud partnered with WeChat to integrate China’s leading messaging app with Eloqua, which is a big plus for companies marketing in China.
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