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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Landing Pages: Unique Page visits, customized experiences are vital to success.

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5 Great Marketing Automation Platforms

Outbrain

And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. Oracle Eloqua . Now, as part of the Oracle Marketing Cloud, Eloqua provides targeting and segmentation, campaign management, lead measurement, and analytics for a solid enterprise marketing automation solution.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Landing Page Performance (views and conversions). Customer Conversion Rate. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Metrics: Email Open % (as a grade of topic, content format, subject line).

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary. Make sure your landing page copy aligns with the call-to-action. Email open rates. Infusionsoft.

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Account-based Marketing Benchmarks: Blocks for a Solid Foundation

DealSignal

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You also need to consider how often you’ll be sending emails, will marketing or sales send them, and whether will they have customized landing pages per account or by segment? What about custom events? You can read a case study here.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Use a solution-based approach: Problem: Email open rates are trending down.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.