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How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Unless you’re measuring true email performance – no change you make to copy, design, mobile-friendliness, offer, deliverability, etc.

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate. If not, it’s time to reevaluate your approach. Marketing automation.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Adam Honig. Spiro | CEO. . .

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New in Litmus: Integrated Insights

Litmus

Get powerful, holistic insights to optimize email campaigns. It automatically syncs campaign results such as open rate and click-through rate from your ESP into Litmus Email Analytics , so you can see all of those metrics and subscriber engagement details like read rate, top email clients, and more.

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Account-based Marketing Benchmarks: Blocks for a Solid Foundation

DealSignal

HubSpot is an example of a hybrid to the next layer up in the ABM stack , which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

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The Starting 5 for a Winning ABM Strategy

DealSignal

HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Email marketing software solutions allow marketers to send automated emails at scale and track customer email activity. Within the email marketing software, marketers can create beautiful emails, automate email campaigns to subscriber lists, and reach a massive audience while complying with privacy regulations.