Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
Vidyard
DECEMBER 9, 2014
Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. While existing offerings like the Elite Advisor newsletter maintained a 9.35% average open and 1.15% click through rate, the team saw a drastic improvement with their nurture emails.
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