The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 13, 2013

Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Use a solution-based approach: Problem: Email open rates are trending down.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Top Rated marketing automation vendors include Marketo , HubSpot , SharpSpring , Act-On Software , Oracle Eloqua , Pardot , Infusionsoft by Keap , Adobe Campaign , ActiveCampaign.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Vidyard

DECEMBER 9, 2014

They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50