Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Smarte

DECEMBER 9, 2021

In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. Generating new leads is becoming more challenging by the day. In B2B sales , every possible data point becomes important to close leads. Why is lead data enrichment important?

B2B 98

B2B API Eloqua B2B Sales 98

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 129

Lead Ranking Marketing Automation Services Lead Generation Sales Management 129

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. One can choose many goals such as: Generating more leads by increasing traffic to the website.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

JANUARY 13, 2015

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Leads/Response Rate. Leads are at least a measure of genuine interest. Nothing else really matters.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Big “Register for our webinar&# button at the bottom makes it easy to find where to click to sign up. How many webinars are being advertised here? Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MARCH 1, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. He was on the live webinar.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Leadspace

JULY 18, 2023

Simply put, are you confident that the data and signals you have validate that a lead is truly ready, able, and eager to buy your product or service? These are questions that need to be answered in order to classify a lead as a “quality lead.” You won’t grow your business with low quality leads. Engagement and interest 8.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. Now let’s evaluate the best sources of knowledge and skills to fill the gaps in your lower-scoring areas. For example, sales cannot simply reject anything other than leads where the customer is ready to buy. Where did you score the highest?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Best Personalized Video Campaign – Reltio.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). What are the non-traditional options for content-gated lead generation? Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. If we’re doing a webinar, I know how many people registered and attended. The main objective was leads for the sales team.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Customer Experience Matrix

FEBRUARY 10, 2011

Last week’s post used data from our B2B Marketing Automation Vendor Selection Tool (VEST) to identify leading vendors in categories such as lead generation, campaign management, and technology. It’s like the awards ceremony at a progressive elementary school: everybody is best at something.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Webinar Registrations. This is the set of actions that lead to form submission likelihood. Conversion Tracking.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

MARCH 22, 2012

It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It is an amazing mechanism for getting people over the line in terms of just tiny bits of interaction ultimately leading up to, in our case, becoming a customer, and in this organization’s case, making a donation or soliciting a donation from someone else. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

Guide: An in depth collection of valuable information and best practices. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Guide : An in depth collection of valuable information and best practices.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 27, 2014

Meanwhile, below this SnapApp, you can read up on each type of content in the competition and view examples of some of the people and companies who use these kinds of content best. Guide : An in depth collection of valuable information and best practices. Check out some of his best slides here. One Pager. White Paper.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

Hubspot

AUGUST 21, 2012

Luckily, the company has one of the best content-driven blogs I've seen. Intercom's blog does an adept job at creating content that simultaneously educates readers about strategies and best practices as well as explaining in a non-intrusive way how its product fits into that strategy. Eloqua's Amazing Infographics.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

LeadSquared

DECEMBER 15, 2014

Last week’s webinar on “How to Increase Opens, Clicks and Conversions of Your Emails” threw light on a number of factors that affect the performance of an email. In case you missed it, you can access the webinar recording below. In case you missed it, you can access the webinar recording below. View the Recording.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52

Referral Rock

OCTOBER 30, 2019

To help you grow your business, convert more leads, and prove POI for your inbound campaigns. Their free Basic Plan is perfect for any small business, allowing up to 100 meeting participants to chat for up to 40 minutes, providing users with a reliable cloud-based platform for collaboration, conferencing, webinars, and chat.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

JULY 15, 2016

One of the very best ways to get results is to make your content interactive. Marketers are doing their very best to communicate and tell a story, but in fact we’re having a lot of unintended consequences, which is making it increasingly hard and difficult to break through. Aaron: I’ll do my best. We try to find.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104