ViewPoint

MARCH 26, 2013

CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. Some say that 18-20% of all B2B companies have marketing automation, and up to 80% have a CRM system. A little leadership also helps. I think so.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. They won’t get followed up. Since 1997, we’ve had 3.6

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

SEPTEMBER 26, 2012

It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 approaches, all with examples on how to best utilize customer insight. This 45 minute webinar covers topics that will help you fix what is broken, including the following: 1.

Web 2.0 120

Web 2.0 Leads Lead Marketing Qualified Leads 120

ViewPoint

AUGUST 11, 2015

But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree. If we can help marketing managers learn how to ‘follow the money,’ most will do it because we normally do those things that are in our own best interest.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

MAY 1, 2013

For marketing and sales leaders, your work stream is your CRM system. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. With conversion analytics you can quickly and easily determine which marketing campaigns and touch points work best in each stage of your sales cycle.

Efficiency 120

Efficiency Analytics Work Management Marketing Management 120

ViewPoint

JULY 30, 2013

In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. A salesman does his best work before he even starts to sell? That’s right: the more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

NOVEMBER 29, 2011

The book discusses both best practice strategic approaches and specific tactics to correctly target markets, qualify sales-ready opportunities and nurture long-term leads. A number of sales and marketing executives have shared how valuable the content is and how it has helped them. target="_blank">. target="_blank">.

Peer-to-peer 120

Peer-to-peer Lead Ranking Paid Search Agency Sales Qualified Leads 120

ViewPoint

APRIL 18, 2013

Three Ways CRM Integration Creates Alignment and Drives Sales. A successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. Via Harvard Business Review online/HBR Blog Network. Via Marketo B2B Marketing and Sales Blog.

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

ViewPoint

APRIL 10, 2014

Research has shown that the best time to contact a prospect is between 8:00 and 9:00 a.m. Likewise, at the end of the day, he is winding down and preparing to relax and therefore may be more receptive to a call that could help him with tomorrow’s work. The best weekday to call is Thursday, followed by Tuesday then Wednesday.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

FEBRUARY 24, 2016

They go into a black hole (sometimes called CRM). In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.". It doesn’t have to be that way.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

APRIL 4, 2011

It certainly isn't helping. This is a problem that has plagued every major software category—CRM, ERP, Accounting, etc. To truly succeed, companies need to develop better processes, implement best practices, and determine key performance indicators. Could this be part of what is holding the industry back?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. There are a few topics that come up regularly.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

MARCH 22, 2011

The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources. This is classic inside-out thinking, the same thing that got CRM into trouble. I'm sure that percentage has gone up considerably since then. Additional Resources: Is Sales 2.0

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JUNE 8, 2012

She was recently selected as one of the top 25 CRM influencers you should be following by Zoho. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest. Who can help me solve it?

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

SEPTEMBER 6, 2012

They don’t demonstrate the company’s strength and capabilities by showcasing how they’ve helped other customers or by showcasing their knowledge and expertise in small vignettes like through these different social media venues.”. Show me that you’ve helped other people like me solve these problems. They don’t capture leads.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. In the B2B realm, assuring marketing processes and marketing automation are connected to sales operations and sales automation/CRM systems. Evaluation and deployment of marketing automation. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. release of the idea which is really a derivative of CRM. Bob notes the best companies move beyond struggling to change and are able to create something new. Bob is the founder, president, and CEO of CustomerThink.com.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

FEBRUARY 2, 2012

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Data tracking, aggregation and measurement.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120