Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). Each uses a scientific approach to marketing – using carefully designed and measured processes, including social media. Marketing is ongoing and decisions are based on fact. “U.S. Journal. Hubspot. MORE >>

Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Part 2 of our popular interview with content marketing expert, Jim Burns of Avitage , will run on Monday morning. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Adios Hubspot. Content is fabulous, but nagging was getting to be too much. David and I both signed off from Hubspot. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. Marketing on the social web is less about the tradition of packaging and distributing information. haven’t changed. million views). Period. MORE >>

ELOQUA NAMED AS FINALIST IN 2011 AMERICAN BUSINESS AWARDS. They are smart, savvy companies with superb marketing leadership. They give only high quality, well-nurtured leads to sales. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Does this make sense? Or are they? MORE >>

B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. few excelled – Hubspot , Marketo , Eloqua , Kinaxis – to name a few. But in the last few weeks, I’ve talked with several marketing executives. Check it out!). MORE >>