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The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. ” —  Marketing Insider Group.

Exclusive Interview Eloqua's Director Of Content @jchernov.


The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. At Eloqua the entire company is responsible for social media.  It was Michael.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Here are some great ideas from very savvy marketing companies. Juan Eloqua by Eloqua (6%). 2.

Email Marketing Benchmarks By Industry [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at  email effectiveness metrics by region  to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.  We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts.

Where Leads Come From – Current vs. Best Practices

Fearless Competitor

B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. Here is what I consider a healthy source of leads.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Your goal is to be the leading content provider for your niche. Online.

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). “U.S. Journal. Hubspot.

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. But in the last few weeks, I’ve talked with several marketing executives. But most were lost.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think?

The Economy is Terrible! Or is it?

Fearless Competitor

ELOQUA NAMED AS FINALIST IN 2011 AMERICAN BUSINESS AWARDS. They are smart, savvy companies with superb marketing leadership. They give only high quality, well-nurtured leads to sales. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Paul Dunay, Buzz Marketing for Technology. B2B Demand Generation | Does this make sense? Or are they?

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Lead Scoring Predictive Intelligence Press Releases Profile Management Uncategorized

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How to Treat Your Customer Like Prospects

It's All About Revenue

Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. Much like your marketing database, database management best practices apply to your customers, too. How to Treat Your Customer Like Prospects is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Yes, I still watch The Office.

50 Ways To Make 2011 Rock | - B2B Social Media and.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Attend a class. Read a lot.

New Report Shows UK Marketers Need Focus On Building Pipeline

It's All About Revenue

by Sylvia Jensen | Tweet this First, the good news: UK marketers recognize the value of measuring. Now the bad news: Less of us are focused on one of the most important marketing metrics – building an attributable pipeline for sales. According to a new report from the Aberdeen Group , 83% of UK-based companies see value in tracking lead conversion rates.

Exclusive Interview With SAP's Director Of Social Media - Michael.


One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. The social executive has a responsibility to clearly define a brand’s vision and the best practices for making that vision a reality. Chris Adams – @chrishadams. in August 2006.

Peeling Away The Layers


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. is an online magazine for B2B marketers. haven’t changed.

Marketing Big Data: Start this Year with a Plan

B2B Lead Blog

By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. data refresh will also enable you to leverage your inbound marketing to drive your marketing automation and outbound strategies. Lead/Prospect/Customer Data is a key foundation to all marketing campaigns and programs. Being Thoughtful in our marketing. Routing Leads. Which 25%? Who knows.