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AUGUST 30, 2010 Exclusive Interview Eloqua's Director Of Content @jchernov.
The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. At Eloqua the entire company is responsible for social media. It was Michael.
| | IT'S ALL ABOUT REVENUE
JANUARY 28, 2013 Email Marketing Benchmarks By Industry [CHART]
We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. We also tried out an alternate visualization of best in class, average and laggard rates – let us know what you think by leaving a comment. There were some follow-on requests from that chart to see the same data, sliced by industry sector.
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AUGUST 31, 2011 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Here are some great ideas from very savvy marketing companies. Juan Eloqua by Eloqua (6%).
| | FEARLESS COMPETITOR
JULY 14, 2011 Where Leads Come From – Current vs. Best Practices
B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. said quality of leads needs improvement.)
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JULY 6, 2011 Developing an Integrated Content Marketing Strategy that Works – Guest Post
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Your goal is to be the leading content provider for your niche. Online.
| | FEARLESS COMPETITOR
MAY 25, 2011 Buying software is easy. Fixing lead generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. So sales will get fewer, better leads.).
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FEARLESS COMPETITOR Why do some companies prosper – despite a terrible economy?
| THURSDAY, JULY 14, 2011
. Here are a few things they all do: Each invested heavily in marketing
– (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing
content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua
and Marketo.). Each uses a scientific approach to marketing
– using carefully designed and measured processes, including social media. Marketing
is ongoing and decisions are based on fact. “U.S. Journal. Hubspot. MORE >>
FEARLESS COMPETITOR Why I unsubscribed to Hubspot
| FRIDAY, MAY 20, 2011
Marketo remembers me, Eloqua
remembers me, heck even Find New Customers remembers its prospects. Part 2 of our popular interview with content marketing
expert, Jim Burns of Avitage , will run on Monday morning. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead
generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead
Management Radio on June 9th. Adios Hubspot. Content is fabulous, but nagging was getting to be too much. David and I both signed off from Hubspot. MORE >>
B2BBLOGGERS Peeling Away The Layers
| THURSDAY, AUGUST 5, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead
Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Peeling Away The Layers August 5th, 2010 | By Jeremy Victor By nature, I am an analytical person. Growing up, I was that kid in class
that was constantly raising his hand, asking more questions and wanting to understand why. Marketing
on the social web is less about the tradition of packaging and distributing information. haven’t changed. million views). Period. MORE >>
FEARLESS COMPETITOR The Economy is Terrible! Or is it?
| TUESDAY, AUGUST 9, 2011
NAMED AS FINALIST IN 2011 AMERICAN BUSINESS AWARDS. They are smart, savvy companies with superb marketing
leadership. They give only high quality, well-nurtured leads
to sales. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead
generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead
generation programs. Paul Dunay, Buzz Marketing
for Technology. B2B Demand Generation | Does this make sense? Or are they? MORE >>
FEARLESS COMPETITOR Are B2B Companies Finally “Getting” Content Marketing?
| MONDAY, JULY 25, 2011
B2B demand generation | Content Marketing
. Has content marketing
finally reached its tipping point ? Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing
remained a tiny sliver though 2009, 2010 and early 2011. few excelled – Hubspot , Marketo , Eloqua
, Kinaxis – to name a few. But in the last few weeks, I’ve talked with several marketing
executives. Check it out!). MORE >>
- How to Treat Your Customer Like Prospects IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
- New Report Shows UK Marketers Need Focus On Building Pipeline IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
- Buying software is easy. Fixing lead generation is hard. FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- Exclusive Interview With SAP's Director Of Social Media - Michael. B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and. B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
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