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AUGUST 30, 2010 [Best, Class] Exclusive Interview Eloqua's Director Of Content @jchernov.
The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. At Eloqua the entire company is responsible for social media. It was Michael.
| | IT'S ALL ABOUT REVENUE
JANUARY 28, 2013 [Best, Class] Email Marketing Benchmarks By Industry [CHART]
by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different. We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts.
JANUARY 7, 2015 | B2B LEAD BLOG
[Best, Class] Marketing Big Data: Start this Year with a Plan
MAY 16, 2014 | IT'S ALL ABOUT REVENUE
[Best, Class] New Benchmark Conversion Rates for Lead Stages [Infographic]
JANUARY 28, 2013 | IT'S ALL ABOUT REVENUE
[Best, Class] Email Marketing Benchmarks By Industry [CHART]
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[Best, Class] 2012 #Nifty50 Top Men in Technology on Twitter
JULY 27, 2012 | IT'S ALL ABOUT REVENUE
[Best, Class] New Report Shows UK Marketers Need Focus On Building Pipeline
MAY 15, 2012 | IT'S ALL ABOUT REVENUE
[Best, Class] How to Treat Your Customer Like Prospects
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AUGUST 31, 2011 [Best, Class] The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. believe this is the day that business leaders look for fresh marketing ideas they can start using tomorrow. Here are some great ideas from very savvy marketing companies. Juan Eloqua by Eloqua (6%). 2.
| | IT'S ALL ABOUT REVENUE
MAY 16, 2014 [Best, Class] New Benchmark Conversion Rates for Lead Stages [Infographic]
by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. How do you benchmark lead stages and track your success? Marketing Measurement
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JULY 14, 2011 [Best, Class] Where Leads Come From – Current vs. Best Practices
B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. Here is what I consider a healthy source of leads.
| | FEARLESS COMPETITOR
MAY 25, 2011 [Best, Class] Buying software is easy. Fixing lead generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Remember, we need fewer and better leads for sales.).
FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011 [Best, Class] Why I unsubscribed to Hubspot
Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Part 2 of our popular interview with content marketing expert, Jim Burns of Avitage , will run on Monday morning. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Adios Hubspot. Content is fabulous, but nagging was getting to be too much. David and I both signed off from Hubspot. MORE >>
FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011 [Best, Class] Developing an Integrated Content Marketing Strategy that Works – Guest Post
B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. At the Content Marketing Institute , we subscribe to and teach the three-legged stool method of content marketing. Maybe there are a few things in here that will help you as your develop out your content marketing strategy. Full bio follows the post.). MORE >>
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011 [Best, Class] Why do some companies prosper – despite a terrible economy?
Eloqua. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). Each publishes great marketing content – especially content that is deeply relevant to buyers (based on buyer personas – especially Hubspot, Kinaxis, Eloqua and Marketo.). Each uses a scientific approach to marketing – using carefully designed and measured processes, including social media. Marketing is ongoing and decisions are based on fact. “U.S. Journal. Hubspot. MORE >>
FEARLESS COMPETITOR | MONDAY, JULY 25, 2011 [Best, Class] Are B2B Companies Finally “Getting” Content Marketing?
B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. A few excelled – Hubspot , Marketo , Eloqua , Kinaxis – to name a few. But in the last few weeks, I’ve talked with several marketing executives. MORE >>
FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011 [Best, Class] Buying software is easy. Fixing lead generation is hard.
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? Read an actual user story in Marketing automation—lower your expectations. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? MORE >>
- [Best, Class] The Economy is Terrible! Or is it? FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
- [Best, Class] How to Treat Your Customer Like Prospects IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
- [Best, Class] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and. B2BBLOGGERS | WEDNESDAY, JANUARY 5, 2011
- [Best, Class] Peeling Away The Layers B2BBLOGGERS | THURSDAY, AUGUST 5, 2010
- [Best, Class] New Report Shows UK Marketers Need Focus On Building Pipeline IT'S ALL ABOUT REVENUE | FRIDAY, JULY 27, 2012
- [Best, Class] Exclusive Interview With SAP's Director Of Social Media - Michael. B2BBLOGGERS | TUESDAY, AUGUST 24, 2010
- [Best, Class] 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- [Best, Class] Marketing Big Data: Start this Year with a Plan B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015