best channel effective 
Marketing Insider Group
JANUARY 2, 2024
With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Relying on social media as a primary traffic driver is not as effective as it once was. Automation tools are our secret weapon.
Marketing Insider Group
MAY 15, 2023
In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.
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Marketing Insider Group
JANUARY 8, 2024
While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.
Webbiquity
APRIL 23, 2024
This post delves into ways to make sure your email campaigns bring the best results. E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. What’s the Scoop on ROI for Email Marketing?
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Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.
Marketing Insider Group
JANUARY 31, 2023
But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy? Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.
Webbiquity
JUNE 21, 2022
Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is an effective way for brands to reach out to their customers and boost visibility and influence.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
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One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. In such a complex environment, how can loyalty marketing help?
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