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Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community.

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CNN - User generated content at its best?

Anything Goes Marketing

You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say.

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Don't blog too close to home

Anything Goes Marketing

Write respectively about your competitors and fellow bloggers as they will see what you write. Your best bet is to have a clearly laid out blog blue print and policy that you are your team can easily follow. PPPS - What are your thoughts on blogger ethics? This includes including derogatory images, podcasts and interviews.

Ethics 100
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How are business blogs making out?

Anything Goes Marketing

Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. Bloggers are not those types of people. You can have a contest for the best blog posts, have a different writer each week. They've gone away from the idea of using blogs as a straight up sales tool.

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Give web visitors the resources they need - Customized Google

Anything Goes Marketing

The best news is that it's easy to implement Google Custom Search Engine and it's FREE. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I think it may be the best $100 your company has spent. In addition, with this Web 2.0

Resources 100
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How to convert blog traffic into loyal readers

Anything Goes Marketing

Blogger Beta 2.0 I've also added my most popular posts which demonstrates some of my best (or worst work). Blogger Beta 2.0 It took Google a few weeks to add this in for Blogger Beta 2.0. In addition, provide multiple ways to subscribe which may mean by email as well. Make browsing your blog easy. This may make it easier.

Traffic 100
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Why I Use Twitter

Anything Goes Marketing

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. Why do I Twit? It seemed cool and cutting edge.

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