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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on.

Class 62
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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

The IDC Adaptive Customer Engagement Model is an excellent place to start and showcases the required alignment between sales and marketing, the role of value-based thought leadership and content, and leveraging enablement and world-class orchestration to bring this to fruition. So – “skate to where the puck is going, not to where it’s been.”

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Let’s Celebrate the 2023 Marketing Champions

Salesforce Marketing Cloud

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. Apply today They’re also committed to helping others thrive in the Trailblazer Community. Here's your invite

Class 98
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Integration, Automation, AI: MuleSoft at Dreamforce 2023 

Salesforce Marketing Cloud

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my!

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How to Personalize Your Emails with Fitness Marketing

SmartBug Media

If you know your members’ specific interests—such as yoga, SilverSneakers, or Zumba—you can send personalized emails encouraging people to improve their form in those classes, get the most out of their program of choice, or invite a friend to the next class (for free!).

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce Marketing Cloud

With Trailhead, you can learn more about your ideal Salesforce role, build in-demand skills and connections, earn badges and credentials, and accelerate your learning with expert-led classes—everything to help you prepare for a successful career in the Salesforce ecosystem. Sign me up for a free Trailhead account. HIT THE TRAILS.

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Social media personalization: The opportunity and risks to consider

Sprout Social

What tactics perform best when retargeting existing customers? As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. What are our customer satisfaction scores ? How do customers rate our service?