Webbiquity

MAY 17, 2022

They should invest in creative tools and networking strategies for their customer service teams. Virtual events aren’t going anywhere and may eventually replace in-person conferences (though not any time soon) as the primary networking method. Stay on the offensive and show your buyers why you’re the best option.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Share the Award News with Your Existing Network. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Biznology

FEBRUARY 12, 2021

Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. For others, networking is of interest. social anxiety (more people!), What to do?

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 8: How often should we be posting?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Remember: they know their audience best — and that’s what you want to tap into.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts. Human/Employee Error.

Social Media 125

Social Media Phishing Marketing Management Media 125

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 52

Social Media Template Work Management Marketing Management 52

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. Like any social algorithm, YouTube’s algorithm ranks content based on a variety of factors. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Optimize for social media.

Social Media 129

Social Media Practices Video Marketing Media 129

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Scoop.it

OCTOBER 12, 2023

However, that’s not the only benefit content curation has to offer, as marketers share curated content on social media to keep their audiences engaged and stay relevant hassle-free. Image Source Content curation also serves as a great PR tool and helps expand your network. Source With more than 4.62

Curation 100

Curation Ad Frequency Content Marketing Content 100

The Marketing Blender

OCTOBER 28, 2022

17 networking tips for business professionals. Networking is a vital skill for any business professional. No matter what industry you’re in, chances are that you’ll need to network at some point in your career. Networking Tips: How To Get Started. Network Tips: Do’s and Don’ts. Networking Do’s.

Tips 98

Tips Marketing Budget Business Allocation 98

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Therefore, it is an ideal network to engage your audience in conversations, hand over knowledge, and position yourself as a thought leader.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Top Rank Marketing

FEBRUARY 19, 2024

In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow. Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

The Marketing Blender

NOVEMBER 30, 2022

The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Keep Reading: How to handle B2B social media marketing.

Social Media 104

Social Media Social Marketing Allocation Media 104

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase.

Social Media 142

Social Media Resources Advertisements Advertising 142

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Why is LinkedIn employee advocacy right for your social strategy? Tip 10: Practice what you preach. Why is LinkedIn employee advocacy right for your social strategy? I’m willing to bet it’s LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. If this is all you’re posting, your social presence is not likely to be engaging. How can you shift your social approach to target your specific audience? Page Contents 5 B2B Social Marketing Strategies 1.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Not to mention the employer brand social leader, who sets the tone with their authentic and audience focused storytelling. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

The Marketing Blender

NOVEMBER 11, 2022

9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. But networking can be tricky, especially if you’re not sure where to start. . That’s why we’ve put together this list of small business networking tips. Prepare For Networking.

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96