best-practice 
Top Rank Marketing
OCTOBER 17, 2023
Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars. Using webinars for post-sale engagement is an untapped opportunity.
Adobe Experience Cloud Blog
OCTOBER 28, 2019
They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.
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Vision Edge Marketing
JUNE 6, 2023
Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.
Adobe Experience Cloud Blog
OCTOBER 9, 2018
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. 67% want to demonstrate ROI from all marketing investments.
Sprout Social
MAY 3, 2023
The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.
Marketing Insider Group
OCTOBER 14, 2019
That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. CMOs can’t analyze their way to those qualities.
Velocity Partners
APRIL 9, 2024
You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.
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